KITKAT is Relaunching its Limited Release Iftar Bar
Jana Pijak — March 28, 2024 — Lifestyle
KITKAT is celebrating Ramadan 2024 with the return of its iconic Limited Release Iftar Bar, paying homage to the Muslim community's tradition of breaking fast daily.
This 30-piece bar is now available, with all proceeds supporting Food Banks Canada. Nestlé Canada Inc. officially announced the bar's comeback, emphasizing its commitment to meaningful representation. Unlike the standard four-piece bar, the Iftar bar features thirty pieces, divided into three parts and ideal for enjoying during the meal consumed after sundown. Each set of 10 pieces represents the ten days of each Ashra, featuring moon-inspired iconography.
"Last year's Iftar bar resonated widely with Canadians celebrating Ramadan,” says Riona Coller, Marketing Leader, Confectionery at Nestlé Canada. “We're thrilled to officially offer a limited run, furthering our community engagement, and embodying the spirit of service during the holy month with proceeds to support Food Banks Canada. We're honoured to play our part and anticipate many more meaningful celebrations across diverse communities in the years ahead.”
The limited release is now available on kitkat.ca while supplies last.
This 30-piece bar is now available, with all proceeds supporting Food Banks Canada. Nestlé Canada Inc. officially announced the bar's comeback, emphasizing its commitment to meaningful representation. Unlike the standard four-piece bar, the Iftar bar features thirty pieces, divided into three parts and ideal for enjoying during the meal consumed after sundown. Each set of 10 pieces represents the ten days of each Ashra, featuring moon-inspired iconography.
"Last year's Iftar bar resonated widely with Canadians celebrating Ramadan,” says Riona Coller, Marketing Leader, Confectionery at Nestlé Canada. “We're thrilled to officially offer a limited run, furthering our community engagement, and embodying the spirit of service during the holy month with proceeds to support Food Banks Canada. We're honoured to play our part and anticipate many more meaningful celebrations across diverse communities in the years ahead.”
The limited release is now available on kitkat.ca while supplies last.
Trend Themes
1. Community-centric Ramadan Snacks - An opportunity for brands to cater to diverse communities by launching exclusive snacks tied to cultural traditions.
2. Iconography-inspired Product Releases - Brands can innovate by incorporating symbolic design elements into their product offerings for added cultural significance.
3. Extended Editions for Special Occasions - Creating larger limited editions of products can enhance the experience for consumers during key cultural events.
Industry Implications
1. Food and Beverage - There is potential for food and beverage companies to tap into cultural festivities through exclusive product launches tied to religious and social observances.
2. Marketing and Advertising - Innovative marketing strategies can highlight inclusivity and community engagement by aligning product releases with significant cultural moments.
3. Retail and E-commerce - Retailers can explore exclusive product offerings for special occasions to drive consumer interest and engagement, especially within diverse cultural markets.
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