The MTV 'If You, Drink Don't Drive' Campaign Encourages the Arts
Allison Love — August 26, 2010 — Social Good
References: mtv & adsoftheworld
The newest anti-drunk-driving campaign comes from MTV with their 'If You Drink, Don't Drive' print ads. Giving you different options on what to do after drinking, these prints ensure that you steer clear of the wheel.
The ads feature various people in the background playing piano, singing and playing guitar to demonstrate their point. These MTV 'If You Drink, Don't Drive' ads are a great way to target a younger target audience to stop drinking and driving.
The ads feature various people in the background playing piano, singing and playing guitar to demonstrate their point. These MTV 'If You Drink, Don't Drive' ads are a great way to target a younger target audience to stop drinking and driving.
Trend Themes
1. Anti-drunk-driving Campaigns - Using artistic expressions to communicate an important message
2. Targeting Younger Audiences - Designing ads that appeal to millennials and Gen Z
3. Multi-channel Advertising - Combining different media platforms to spread awareness
Industry Implications
1. Advertising - Opportunities for creatives to make an impact in public safety campaigns
2. Music Industry - Collaborating with campaigns to promote social responsibility among youth
3. Alcoholic Beverage Industry - Partnering with anti-drunk-driving campaigns to promote responsible drinking
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