The 'If Social Sites Were Superheroes' Infographic is on Point
Corinne Guirgis — August 7, 2011 — Pop Culture
References: blog.freestyleinteractive & adverblog
The Internet social revolution has seen the rise (and fall) of many competing and coexisting websites, from Facebook to Flickr, and the 'If Social Sites Were Superheroes' infographic uses humor to put each of these websites' roles in perspective. This clever infographic gives each social site a superhero counterpart whose strengths and weaknesses are comparable to each respective comic book character. These hilarious infographic is painstakingly accurate and features all of the big names of the Web-savvy world.
Most accurate of all is Facebook's comparison to the Incredible Hulk on account of its substantial size and dominance, complete with the description, "Big, Ugly, Powerful, but not very Friendly." Google+, on the other hand, has been cast as Silver Surfer: "Mysterious, promising but a complete unknown," with Twitter as Spiderman: "Fast, agile, capable of forming large webs of connections."
Implications - The vast array of social media websites available to consumers is often overwhelming, and the role and significance of each varies along several characteristics that determine the type of consumer who would actively use each site.
Most accurate of all is Facebook's comparison to the Incredible Hulk on account of its substantial size and dominance, complete with the description, "Big, Ugly, Powerful, but not very Friendly." Google+, on the other hand, has been cast as Silver Surfer: "Mysterious, promising but a complete unknown," with Twitter as Spiderman: "Fast, agile, capable of forming large webs of connections."
Implications - The vast array of social media websites available to consumers is often overwhelming, and the role and significance of each varies along several characteristics that determine the type of consumer who would actively use each site.
Trend Themes
1. Rising Popularity of Social Media Sites - The rise in the popularity of social media websites has led to a need for companies within this industry to differentiate themselves and their offerings.
2. Increasing Use of Humor in Marketing - The use of humor in marketing, such as the 'If Social Sites Were Superheroes' infographic, is an effective way for companies to engage with their audience and establish a connection.
3. Growing Importance of Social Media Marketing - As social media continues to play a significant role in people's lives, social media marketing remains a crucial strategy for businesses looking to establish their brand's presence and connect with customers.
Industry Implications
1. Social Media Industry - Companies within the social media industry should focus on enhancing their unique capabilities and offerings to differentiate themselves from competitors and cater to the needs of their target audience.
2. Marketing Industry - The increasing use of humor in marketing presents opportunities for companies to stand out and connect with consumers in a more engaging and memorable way.
3. Brand Management Industry - As social media continues to be an integral part of people's lives, the role of brand management becomes increasingly important in establishing and maintaining a strong brand presence on social media platforms.
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