idUnited Connects Non Profits with Emerging Designers and Established Brands
idUnited — January 30, 2007 — Social Good
References: idUnited
idUnited is a cause marketing agency with a mission to raise money and awareness for social causes. idUnited does this by connecting NPO's with the best emerging & established brands, designers, artists, etc. Then they collaborate to bring exclusive products and experiences with a conscience.
"For our first project (Which by the way officially started last night @ 11.11pm) we teamed up with two of Detroit's best emerging artists and collaborated to bring two Detroit inspired hoodies. 25% of the proceeds will go toward supporting 555 Gallery/Studio (non-profit) which facilitates the development of emerging artists in the Detroit Metro area. The hoodies are only available for 22days {until Feb 19th} We only make as many as are ordered. YOUR demand determines our SUPPLY."
"For our first project (Which by the way officially started last night @ 11.11pm) we teamed up with two of Detroit's best emerging artists and collaborated to bring two Detroit inspired hoodies. 25% of the proceeds will go toward supporting 555 Gallery/Studio (non-profit) which facilitates the development of emerging artists in the Detroit Metro area. The hoodies are only available for 22days {until Feb 19th} We only make as many as are ordered. YOUR demand determines our SUPPLY."
Trend Themes
1. Cause Marketing - Disruptive Innovation Opportunity: Creating partnerships between non-profits and brands/designers to create exclusive products that support social causes.
2. Connecting Npo's with Brands - Disruptive Innovation Opportunity: Developing platforms that facilitate collaborations between non-profit organizations and established/emerging brands to raise awareness and funds.
3. Exclusive Products with a Conscience - Disruptive Innovation Opportunity: Exploring the creation of unique and socially conscious products/experiences in collaboration with designers, artists, and brands.
Industry Implications
1. Cause Marketing Agencies - Disruptive Innovation Opportunity: Revamping the traditional agency model to focus on connecting non-profits with brands and designers for cause marketing initiatives.
2. Non-profit Organizations - Disruptive Innovation Opportunity: Embracing technology platforms that enable partnerships with brands and designers to fundraise and increase awareness for social causes.
3. Fashion Industry - Disruptive Innovation Opportunity: Leveraging collaborations between established and emerging designers and non-profits to create exclusive fashion items that generate social impact.
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