Ida-Marie Corell IKEA Shopping Bag Dress Installation Speaks to Consumers
Marina Rotharmel — August 12, 2012 — Fashion
References: incrediblethings & designtaxi
Artist Ida-Marie Corell has taken a contemporary approach to the Paper Bag Princess with her latest creation. Corell designed a dress made entirely out of IKEA shopping bags. The dress she made consisted of 555 of the now-iconic blue bags, and as shown, the dress took up a massive amount of space in the studio.
People will be able to see the dress at the ‘Oh, Plastiksack!’ Swiss Exhibit in Gewerbemuseum. The concept behind the installation, as stated by Corell on her site, is as follows: “It’s viewed as a simple piece of trash, an ecological hazard, a symbol of consumerism, and a history-defining invention.”
The dress makes a big statement about where society is heading and how much is viewed as expendable.
People will be able to see the dress at the ‘Oh, Plastiksack!’ Swiss Exhibit in Gewerbemuseum. The concept behind the installation, as stated by Corell on her site, is as follows: “It’s viewed as a simple piece of trash, an ecological hazard, a symbol of consumerism, and a history-defining invention.”
The dress makes a big statement about where society is heading and how much is viewed as expendable.
Trend Themes
1. Sustainable Fashion - Disruptive innovation opportunity: exploring alternative materials such as recycled plastics for creating fashion statements.
2. Circular Economy - Disruptive innovation opportunity: adoption of circular economic models for reducing waste and creating value in the fashion industry.
3. Green Packaging - Disruptive innovation opportunity: reducing the ecological footprint of packaging and creating sustainable solutions for different industries.
Industry Implications
1. Fashion & Apparel - Disruptive innovation opportunity: leveraging sustainable materials and circular economy principles to create eco-friendly fashion products with reduced waste.
2. Retail - Disruptive innovation opportunity: promoting sustainable packaging options and reducing plastic use in retail operations.
3. Art & Design - Disruptive innovation opportunity: creating awareness and influencing behavior change through art installations and designs that center on sustainability and reducing waste.
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