The 'Icon Airframe Statistic' Helmet Bears Stats on Head Injuries
Rahul Kalvapalle — April 25, 2014 — Autos
The Icon Airframe Statistic motorbike helmet is a helmet that is emblazoned with statistics about head injuries, namely which regions of the head are most likely to suffer an injury in the event of a crash. The statistics come from the well-regarded and aptly-named 'Hurt Report'.
The helmet is demarcated into several sections, each of which bears a percentage statistic that conveys the likelihood of that particular area of the head suffering injury. The statistics reveal that the most common area of impact is the chin, an area that's completely unprotected if you're wearing an open-face helmet. The least common point of impact is the top of the head.
The Icon Airframe Statistic manages to be covered with numbers while still looking cool, which is important if bikers are to wear it. The main goal of this helmet design, however, appears to be to spread awareness about head injury and encourage more bikers to wear helmets.
The helmet is demarcated into several sections, each of which bears a percentage statistic that conveys the likelihood of that particular area of the head suffering injury. The statistics reveal that the most common area of impact is the chin, an area that's completely unprotected if you're wearing an open-face helmet. The least common point of impact is the top of the head.
The Icon Airframe Statistic manages to be covered with numbers while still looking cool, which is important if bikers are to wear it. The main goal of this helmet design, however, appears to be to spread awareness about head injury and encourage more bikers to wear helmets.
Trend Themes
1. Data-driven Helmets - The use of statistics on helmets to inform users about potential injury risks presents an opportunity for data-driven helmet designs.
2. Safety Awareness Campaigns - The incorporation of statistics on helmets to raise awareness about head injuries creates opportunities for safety awareness campaigns.
3. Customizable Injury Prevention - The inclusion of targeted injury statistics on helmets enables customization and personalization of injury prevention strategies.
Industry Implications
1. Motorcycle Accessories - The 'Icon Airframe Statistic' helmet demonstrates disruptive innovation opportunities in the motorcycle accessories industry through data-driven helmet designs.
2. Safety Equipment - The integration of statistics on helmets for injury prevention opens doors for disruptive innovation in the safety equipment industry by enhancing user awareness and protection.
3. Health and Wellness - The incorporation of injury statistics on helmets showcases disruptive innovation possibilities for the health and wellness industry by promoting prevention and safety measures.
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