'Renell Medrano' Has Launched Her Clothing Label 'Ice Studios'
Colin Smith — December 28, 2021 — Fashion
References: icestudios.shop & snobette
Renell Medrano, the New York-based photographer renowned for her celebrity photoshoots, has launched the clothing label 'Ice Studios.' Ice Studios has debuted with one line of five clothing items up for sale. The five items are a green utility skirt, a stylized brown beanie, orange cargo pants, a sequin bikini, and a T-shirt featuring a headshot of a man.
These five items range from the cost of $60 for the beanie to as much as $250 for the cargo pants. The promotional shoots and modeling shots on Ice Studio's website were all shot by Medrano herself. The clothing in the debut Ice Studios collection captures different aspects of New York's pop culture styles as well as ideas from the mind of Medrano.
Image Credit: Renell Medrano, Ice Studios
These five items range from the cost of $60 for the beanie to as much as $250 for the cargo pants. The promotional shoots and modeling shots on Ice Studio's website were all shot by Medrano herself. The clothing in the debut Ice Studios collection captures different aspects of New York's pop culture styles as well as ideas from the mind of Medrano.
Image Credit: Renell Medrano, Ice Studios
Trend Themes
1. Photographer-owned Clothing Labels - Renowned photographers are launching their own clothing lines to diversify their creative portfolio and showcase their unique style.
2. Direct-to-consumer Fashion Brands - More fashion brands are leveraging e-commerce to reach consumers directly, bypassing traditional retail channels.
3. Celebrity-inspired Fashion - Consumers show strong interest in fashion items worn by celebrities and influencers, presenting opportunities for photographers and other artists to monetize their exposure.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from disruptive innovation opportunities through leveraging photographers' unique point of view to produce more creative and unique designs.
2. E-commerce Industry - E-commerce is set to disrupt the traditional retail channels by offering direct-to-consumer opportunities for fashion, hence giving power to the independent fashion designers.
3. Photography Industry - Photographers and other artists can find innovative ways of monetizing their brand and exposure by launching fashion labels and leveraging e-commerce.
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