Eroski's Ice Cream Product Packaging Takes Cues from Frozen Treat Trucks
Laura McQuarrie — July 29, 2014 — Lifestyle
References: supperstudio & packagingoftheworld
The ice cream product packaging for Eroski Ice Cream Wafers takes a page out of the past for its styling, using retro-inspired colors and patterns that you might have once found on the interior of a small ice cream parlor, a cart or a van.
Eroski Ice Cream Wafers' products include waffle cones and ice cream cones, which are now packaged in boxes that help to easily differentiate the various product types by color. The designs by Spain's Supperstudio all feature playful illustrations, bold and unusual color combinations, polka dots and stripes, putting a neo-vintage twist on these classic ice cream products. These whimsical designs are not only nostalgic, but they are perfect for summer no matter what era you happen to be in, especially because they're so poppy, fun and bright.
Eroski Ice Cream Wafers' products include waffle cones and ice cream cones, which are now packaged in boxes that help to easily differentiate the various product types by color. The designs by Spain's Supperstudio all feature playful illustrations, bold and unusual color combinations, polka dots and stripes, putting a neo-vintage twist on these classic ice cream products. These whimsical designs are not only nostalgic, but they are perfect for summer no matter what era you happen to be in, especially because they're so poppy, fun and bright.
Trend Themes
1. Retro-inspired Packaging - Opportunity for companies to tap into nostalgia by creating packaging designs with retro-inspired colors and patterns.
2. Differentiating Product Types - Opportunity to use packaging designs that help consumers easily distinguish between different product types.
3. Neo-vintage Twist - Opportunity to combine modern and vintage elements in packaging design to create a unique and eye-catching look.
Industry Implications
1. Food & Beverage - Food and beverage companies can leverage retro-inspired packaging to enhance brand appeal and create a sense of nostalgia.
2. Retail - Retailers can explore packaging that helps in easily identifying different product types and attract customers with eye-catching designs.
3. Graphic Design - Graphic design firms can offer their expertise in creating neo-vintage packaging designs for a range of products, offering a fresh take on traditional styles.
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