Lorem Ipsum Debuts a Branding Upgrade
Vasiliki Marapas — November 7, 2014 — Lifestyle
References: loremipsum.rs & itsnicethat
Lorem Ipsum has created an inspiring ice cream branding concept. The artisanal ice cream shop was created by Nikola Zmajevic, Nemanja Jehlicka and Bratislav Milenkovic in 2011; today, only Jehlicka remains from the original group.
Lorem Ipsum's branding upgrade shows off Jehlicka's design intuition. The concept features a brand new logo, typeface and wordmark that is simple, clean and impactful. It is the type of logo that's immediately recognizable.
Some people may think of ice cream as a juvenile dessert, messily enjoyed by children and youth. Lorem Ipsum's branding turns that belief on its head, providing a sleek and minimal look that will appeal to adults. This concept is certainly making me wish for summer!
Lorem Ipsum's branding upgrade shows off Jehlicka's design intuition. The concept features a brand new logo, typeface and wordmark that is simple, clean and impactful. It is the type of logo that's immediately recognizable.
Some people may think of ice cream as a juvenile dessert, messily enjoyed by children and youth. Lorem Ipsum's branding turns that belief on its head, providing a sleek and minimal look that will appeal to adults. This concept is certainly making me wish for summer!
Trend Themes
1. Sleek and Minimal Branding - The trend of sleek and minimal branding in the ice cream industry creates opportunities for disruptive innovation in product packaging and marketing strategies.
2. Adult-focused Ice Cream - The trend of appealing to adult consumers in the ice cream industry presents opportunities for disruptive innovation in developing unique flavors and incorporating premium ingredients.
3. Recognizable Logos - The trend of creating instantly recognizable logos in the ice cream industry opens up opportunities for disruptive innovation in brand identity and logo design.
Industry Implications
1. Ice Cream - The ice cream industry can leverage the sleek and minimal branding trend to create distinctive product offerings and target new customer segments.
2. Food and Beverage Packaging - The food and beverage packaging industry can capitalize on the adult-focused ice cream trend to develop innovative and visually appealing packaging solutions for ice cream products.
3. Graphic Design - The graphic design industry can explore the trend of recognizable logos in the ice cream industry to provide cutting-edge logo design services that effectively communicate brand identity.
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