Ice Age: Continental Drift App Offers Interactive Fun
Katherinev123 — July 15, 2012 — Life-Stages
References: goldrungo & brandchannel
Get ready for a new photo-taking experience with the Ice Age: Continental Drift app. Created by GoldRun, this unique photo app gives kids and adult fans of the Ice Age movies an augmented reality experience in which they can take photos of themselves alongside Ice Age characters.
Allowing you to pose with Ellie, Scrat, Manny, Shira and other characters from the films, the app is available for both iPhone and Android. Users can snap photos of themselves with the character(s) they choose and then share the photos via Facebook and other social networks, which, as Brand Channel points out, offers advertisers of the movie franchise an incredible way to "spread the word virally" and create a unique off-screen experience for children and their families.
In addition to the Ice Age: Continental Drift app, a cool augmented reality book will be released by Carlton Kids. The video here demonstrates its fun and interactive features.
Allowing you to pose with Ellie, Scrat, Manny, Shira and other characters from the films, the app is available for both iPhone and Android. Users can snap photos of themselves with the character(s) they choose and then share the photos via Facebook and other social networks, which, as Brand Channel points out, offers advertisers of the movie franchise an incredible way to "spread the word virally" and create a unique off-screen experience for children and their families.
In addition to the Ice Age: Continental Drift app, a cool augmented reality book will be released by Carlton Kids. The video here demonstrates its fun and interactive features.
Trend Themes
1. Augmented Reality Photography - The popularity of augmented reality photography is on the rise with the introduction of apps like Ice Age: Continental Drift app.
2. Interactive AR Advertising - Brands can leverage interactive augmented reality experiences for their advertising campaigns, as seen in the Ice Age: Continental Drift app.
3. Ar-enhanced Children’s Entertainment - AR is revolutionizing the way children interact with entertainment, with apps and books like Ice Age: Continental Drift and Carlton Kids' Augmented Reality Book.
Industry Implications
1. Entertainment - The entertainment industry can take advantage of AR-enhanced experiences to offer their audience a unique and interactive experience, similar to the Ice Age: Continental Drift app.
2. Advertising - AR technology can offer new opportunities for advertisers to create more engaging and interactive ads, as seen in the Ice Age: Continental Drift app.
3. Publishing - Publishers can create more engaging and interactive books with the help of AR technology, as demonstrated in Carlton Kids' Augmented Reality Book.
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