This Iam Haircare Campaign Showcases Your Best Embellishment
Amelia Roblin — December 4, 2011 — Fashion
References: advico.ch & adsoftheworld
You can be decked out from head to toe in gold and jewels and still fall short of looking truly beautiful -- if you don't take care of your body and flaunt your naturally gorgeous features. This Iam Haircare campaign asserts that, indeed, "Your hair is your most beautiful accessory," promoting a line of products designed to treat your tresses to a little TLC.
Part of the reason that these Advico Y&R Zurich print ads are so successful is because the above statement is quite true. A person can do a lot to his or her hair to create strikingly different styles without a need for earrings and bracelets.
Furthermore, the two photographs associated with this literal proclamation demonstrate the point perfectly. The Iam Haircare campaign features a pair of images graced with a gorgeous blonde model. In one print she wears the long end of her locks around her wrist like a cuff, while in the other her braided coiffure becomes a beautiful necklace.
Part of the reason that these Advico Y&R Zurich print ads are so successful is because the above statement is quite true. A person can do a lot to his or her hair to create strikingly different styles without a need for earrings and bracelets.
Furthermore, the two photographs associated with this literal proclamation demonstrate the point perfectly. The Iam Haircare campaign features a pair of images graced with a gorgeous blonde model. In one print she wears the long end of her locks around her wrist like a cuff, while in the other her braided coiffure becomes a beautiful necklace.
Trend Themes
1. Haircare as an Accessory - Emphasizing the importance of haircare as a fashion statement opens up opportunities for innovative haircare products that offer both style and functionality.
2. Natural Beauty Emphasis - Highlighting the beauty of naturally gorgeous features presents an opportunity for skincare and cosmetics brands to promote products that enhance and celebrate natural beauty.
3. Hair as Fashion Statement - Positioning hair as a standalone fashion accessory creates room for hairstyling tools and accessories that enable individuals to experiment with unique and striking hair styles.
Industry Implications
1. Haircare Products - Haircare brands can capitalize on the trend of haircare as an accessory by developing innovative products that nourish and style hair simultaneously.
2. Skincare and Cosmetics - Skincare and cosmetics companies can tap into the trend of emphasizing natural beauty by introducing products that enhance and celebrate individual features without heavy makeup.
3. Hairstyling Tools and Accessories - The trend of using hair as a fashion statement opens up opportunities for hairstyling tool manufacturers and accessory designers to create innovative products that allow for unique hair styles.
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