The Updated App Store Allows Advertisers More Access to Willing Users
Daniel Johnson — March 9, 2020 — Marketing
References: developer.apple & mobilemarketer
Apple recently made some changes to its App Store Review guiles, and it will now let apps send push notification ads to iPhone users. However, users will only be sent push notification ads for apps that have received permission from the user. This means that people will have complete control over the push notifications they receive.
The updates to the App Store will allow mobile advertisers to have an increased ability to target their ads.
Other updates to the App store will require developers that use a third-party app for logins to offer a 'Sign In With Apple' option. Developers have until April 30th to comply, and the new sign-in options will offer a more secure authentication.
Image Credit: Apple
The updates to the App Store will allow mobile advertisers to have an increased ability to target their ads.
Other updates to the App store will require developers that use a third-party app for logins to offer a 'Sign In With Apple' option. Developers have until April 30th to comply, and the new sign-in options will offer a more secure authentication.
Image Credit: Apple
Trend Themes
1. Opt-in Push Notification Ads - Incorporating opt-in push notification ads allows advertisers to have increased access to willing users, enhancing their advertising targeting capabilities.
2. Increased User Control - Giving users complete control over the push notifications they receive becomes a disruptive innovation opportunity for advertisers to create personalized and engaging ad experiences.
3. Secure Authentication Options - The introduction of 'Sign In With Apple' as a requirement opens up opportunities for disruptive innovation in the authentication industry, enabling more secure login methods for users.
Industry Implications
1. Mobile Advertising - The ability to send push notification ads to users who have given permission creates new avenues for mobile advertisers to reach their target audience directly.
2. App Development - The implementation of a 'Sign In With Apple' option sparks disruptive innovation opportunities within the app development industry, as developers adapt to the new authentication requirements.
3. Authentication and Security - The focus on secure authentication options in the App Store updates presents opportunities for disruptive innovations in the authentication and security industry, encouraging the development of more robust and user-friendly authentication methods.
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