BankMed Gets Benjamin Franklin Working for You
Vincent Salera — March 2, 2009 — Marketing
References: coloribus
It seems that the lack of work during the economic recession has not affected BankMed; they brought Benjamin Franklin back to life so he can work and help you “make your money work for you.â€
Inventor, farmer, welder, courier... I never knew Benjamin Franklin was so versatile! The ads were created by advertising agency IMPACT/BBDO, Beirut with creative direction by Joe Abo.
Implications - Although historical figures have been dead for many years, their iconic faces remain familiar to all. History has resurrected these individuals who are now placed in satirical situations that connect them with the quirky attitudes of the modern generation. The resurgence of these figures is a genius marketing strategy for brands looking to add hints of pop cultural humor to their image.
Inventor, farmer, welder, courier... I never knew Benjamin Franklin was so versatile! The ads were created by advertising agency IMPACT/BBDO, Beirut with creative direction by Joe Abo.
Implications - Although historical figures have been dead for many years, their iconic faces remain familiar to all. History has resurrected these individuals who are now placed in satirical situations that connect them with the quirky attitudes of the modern generation. The resurgence of these figures is a genius marketing strategy for brands looking to add hints of pop cultural humor to their image.
Trend Themes
1. Historical Icons in Ads - Using historical figures in advertising campaigns is a trend that can provide a comedic twist, make the brand more recognizable and add pop cultural references that will appeal to a younger audience.
2. Satirical Advertising - Satirical advertising that highlights the funny or quirky attitudes of the modern generation is a trend that can provide for a unique and more engaging brand image.
3. Iconic Brand Figures - Utilizing iconic figures of the brand to connect with customers is a trend that can create a positive image and also convey the brand's values and history.
Industry Implications
1. Advertising - The advertising industry can tap into the trend of adding historical figures to ad campaigns, which can develop brand recognition and appeal to a wider audience.
2. Marketing - The marketing industry can utilize satirical advertising to create a new and more engaging image for brands, making use of the funny or quirky attitudes of the modern generation to connect with customers.
3. Finance - The finance industry can utilize recognizable figures for branding and marketing purposes, adding an extra touch of nostalgia that resonates with customers and builds a positive brand image.
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