'I Love Shopping' in Numero Tokyo Recalls the 90s and 00s Shopaholic
Marissa Brassfield — September 5, 2009 — Fashion
References: numero.fusosha.co.jp & fashionindie
'I Love Shopping' in Numero Tokyo's October issue brings us back to the days of boomboxes, extensions, outrageously high heels, and fur. Model Ali Stephens is captured by David Vasiljevic as she shops with Allen Tsai outdoors, and while it reminds Monique Montagnese of Fashion Indie of 2006, the presence of the giant boombox brings me back a decade earlier.
While you may not love the blend of fur, leather and poker-straight hair in 'I Love Shopping,' this Numero Tokyo editorial definitely brings the heat.
While you may not love the blend of fur, leather and poker-straight hair in 'I Love Shopping,' this Numero Tokyo editorial definitely brings the heat.
Trend Themes
1. Throwback Fashion - Opportunity for brands to capitalize on nostalgia by reintroducing popular 90s and 00s fashion trends with a modern twist.
2. Retro-inspired Photography - Photographers can explore the use of vintage aesthetics and nostalgic elements in their work to create captivating throwback editorials.
3. Nostalgia Marketing - Brands can leverage consumers' love for the past by incorporating nostalgic elements into their marketing campaigns to create emotional connections and drive sales.
Industry Implications
1. Fashion - Fashion brands can tap into the throwback fashion trend to attract customers seeking nostalgic clothing items and accessories.
2. Photography - Photography industry can offer retro-inspired photoshoots and services to cater to clients wishing to capture the nostalgia of past eras.
3. Marketing - Marketing agencies can incorporate nostalgia marketing strategies to help brands connect with consumers on an emotional level and improve their overall brand image.
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