LORAC's 'I Love Brunch' Palette Features Uniquely Named Shades
Laura McQuarrie — February 27, 2017 — Marketing
References: ulta & mindbodygreen
Avocado Toast, Blueberry Scones and Eggs Benny are a few of the delectable eyeshadow names that are used to describe colors in the 'I Love Brunch PRO Palette' from LORAC.
The 16-piece palette collection is said to have been inspired by the brand's "never-ending love affair with brunch" and boasts pigmented products that were formulated to "outlast bottomless brunch beverages." While some of the light, muted colors are still somewhat bold in comparison to neutral hues, consumers will love wearing and sharing them, particularly when it comes to repeating the palette's unique eyeshadow names.
The set also comes with a mini Behind the Scenes Eye Primer for the eyelids, as well as a double-ended eyeshadow brush for effortless application of the products.
The 16-piece palette collection is said to have been inspired by the brand's "never-ending love affair with brunch" and boasts pigmented products that were formulated to "outlast bottomless brunch beverages." While some of the light, muted colors are still somewhat bold in comparison to neutral hues, consumers will love wearing and sharing them, particularly when it comes to repeating the palette's unique eyeshadow names.
The set also comes with a mini Behind the Scenes Eye Primer for the eyelids, as well as a double-ended eyeshadow brush for effortless application of the products.
Trend Themes
1. Food-inspired Beauty Products - The trend of creating beauty products inspired by food or drinks provides opportunities for makeup brands to create unique and fun products that appeal to consumers' love of food and beverages.
2. Creative Naming of Makeup Products - Naming makeup products with unique and attention-grabbing names, such as food and beverage items, can not only make the product stand out on the shelf but also create a fun and memorable experience for the consumer.
3. Makeup Sets with Themed Collections - Creating makeup sets with a themed collection, such as a brunch-inspired palette, can be a successful marketing strategy to target specific consumer demographics and create a cohesive and memorable brand experience.
Industry Implications
1. Makeup and Cosmetics Industry - The makeup and cosmetics industry can take advantage of the trend of creating food-inspired products by creating unique and playful items that appeal to consumers in new ways.
2. Marketing and Advertising Industry - The marketing and advertising industry can work with makeup brands to create branded campaigns and strategies centered around themed makeup collections or products with unique naming conventions.
3. Beauty Subscription Box Industry - The beauty subscription box industry can incorporate themed makeup collections with unique naming conventions into their monthly boxes to provide a fun and exciting experience for subscribers and differentiate themselves from competitors.
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