Liquid I.V.'s Yummy Gets Its Name from a Justin Bieber Song
Laura McQuarrie — May 15, 2020 — Pop Culture
References: liquid-iv & prnewswire
The newest hydration powder from Liquid I.V. is a flavor called Yummy that was inspired by Justin Bieber's platinum hit song of the same name. The new product is based on the brand's flagship Hydration Multiplier and introduces a fresh new Guava Hibiscus flavor that's full of juicy tropical flavors.
The drink mix is designed to boost the absorption of water and functional ingredients into the bloodstream thanks to the power of Cellular Transport Technology, and it's packaged into convenient single-serve packs for on-the-go use.
Justin Bieber is an investor in the hydration brand, along with other celebrities like Kendall Jenner, Steve Aoki and Kevin Hart. In the future, fans can expect to see even more flavors as part of Liquid I.V.'s celebrity partnership series.
Image Credit: Liquid I.V.
The drink mix is designed to boost the absorption of water and functional ingredients into the bloodstream thanks to the power of Cellular Transport Technology, and it's packaged into convenient single-serve packs for on-the-go use.
Justin Bieber is an investor in the hydration brand, along with other celebrities like Kendall Jenner, Steve Aoki and Kevin Hart. In the future, fans can expect to see even more flavors as part of Liquid I.V.'s celebrity partnership series.
Image Credit: Liquid I.V.
Trend Themes
1. Celebrity Partnerships in Hydration Products - Opportunity for brands to collaborate with popular celebrities to create unique and innovative hydration products.
2. Flavor Innovation in Hydration Powders - Potential for brands to explore new and exciting flavors for their hydration powder products, inspired by popular songs or other cultural references.
3. Convenient On-the-go Packaging for Hydration Products - Demand for single-serve, portable packaging for hydration powders that can be easily carried and consumed while on the move.
Industry Implications
1. Beverage and Hydration Industry - Opportunity for beverage companies to capitalize on the growing demand for innovative hydration products that offer unique flavors and celebrity collaborations.
2. Celebrity Endorsements and Partnerships - Industry that facilitates collaborations between celebrities and brands, creating mutually beneficial partnerships to promote and market innovative products.
3. Packaging and Containers Industry - Potential for packaging companies to develop innovative, portable, and eco-friendly packaging solutions for the hydration powder market, catering to the on-the-go needs of consumers.
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