The Frutly Hydrating Juice Waters Come in Three Flavors
Michael Hemsworth — February 6, 2021 — Marketing
References: pepsico & drugstorenews
The Frutly hydrating juice waters are a new range of refreshments from PepsiCo that are targeted towards the hydration needs of consumers who might find it difficult to find a way to stay hydrated. The drinks come in three flavor options including Strawberry Kiwi, Apple Grape and Fruit Punch, which are all made with a blend of juice, water and electrolytes. The drinks are also made without added sugars or artificial sweeteners,
The Frutly hydrating juice waters contain 60 calories per 12-ounce serving and can be purchased either individually or in four-packs. The drinks are being launched at retailers including Walmart, Kroger, Supervalu and Albertsons, and feature crisp branding that helps them pop off the shelf.
The Frutly hydrating juice waters contain 60 calories per 12-ounce serving and can be purchased either individually or in four-packs. The drinks are being launched at retailers including Walmart, Kroger, Supervalu and Albertsons, and feature crisp branding that helps them pop off the shelf.
Trend Themes
1. Hydration-focused Beverages - Creating new beverage products focused on hydration that incorporate electrolytes.
2. Natural Fruit Juice Drinks - Developing drinks made with natural fruit juice and no added sugars or artificial sweeteners.
3. Refreshing Electrolyte Beverages - Offering refreshing drinks with added electrolytes for consumers to stay hydrated and replenish their bodies.
Industry Implications
1. Beverage Industry - Innovation opportunities for the beverage industry to create new and unique product offerings for consumers concerned with hydration.
2. Health and Wellness Industry - Creating drinks that help consumers meet their daily hydration needs and stay healthy without the use of artificial sweeteners.
3. Retail Industry - Positioning these drinks as a healthy, refreshing option for consumers in grocery stores and other retail environments.
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