Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,368 inspiring examples.
Trend Reports
Discover why 1,294 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,026 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,294 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,026 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,368 cutting edge ideas.

Milky All-Over Hydrators

Clean the Sky - Positive Eco Trends & Breakthroughs

Fenty Skin's Hydrating Body Milk Blends Luxe Plant-Based Butters and Oils

— July 12, 2024 — Pop Culture
Hydrating Body Milk is the newest addition to Fenty Skin's Butta Drop family and it's a lightweight, fast-absorbing solution blends butters and oils for deep hydration without stickiness or heaviness. Fans of the brand's award-winning Butta Drop body cream may prefer wearing this comfortable new formula during spring and summer.

Some of the powerhouse ingredients in this formula include replenishing shea, mango and cocoa butters, Kalahari melon, baobab and coconut oils, plus Barbados cherry extract, and Vitamin C and E.

Consumers are reaching for whole-body skincare products with milky textures not only for their effective performance but also for the luxurious sensorial experience they provide. Suitable for all skin types, this plant-based, cruelty-free hydrator enhances the application experience with Rihanna’s signature Fenty Fresh scent with notes of bergamot, jasmine and white orchid.
Trend Themes
1. Milky-textured Skincare - Skincare products with milky textures are gaining popularity for combining effective hydration with a luxurious sensorial experience.
2. Plant-based Skincare Solutions - Demand is rising for plant-based skincare formulations that offer deep hydration through natural butters and oils.
3. Multisensory Beauty Products - Beauty products enhancing the user experience with signature scents and rich textures are becoming a cornerstone in consumer preferences.
Industry Implications
1. Personal Care - The personal care industry is witnessing a shift toward products that offer comprehensive whole-body hydration with milky formulations.
2. Natural Beauty Products - Companies within the natural beauty sector are innovating by incorporating plant-based ingredients that cater to a growing eco-conscious market.
3. Fragrance-enhanced Cosmetics - The inclusion of signature scents in skincare products is transforming the cosmetics industry by adding an element of aromatherapy.
7.2
Score
Popularity
Activity
Freshness