The Super Hydrate Overnight Mask Was Inspired by Nordic Ingredients
Laura McQuarrie — September 23, 2019 — Fashion
References: paulaschoice & cosmeticsbusiness
One of the newest products from Paula's Choice is the Super Hydrate Overnight Mask, which contains a blend of cloudberry and reishi mushroom to share hydration and soothing benefits for people of all skin types. The gel-cream product is full of calming ingredients and soothing plant extracts, as well as glycerin and shea butter to reduce redness, irritation and combat environmental stressors and dryness.
While mushrooms are beneficial for supporting the skin's natural ability to hydrate and retain water, cloudberry, the other star ingredient in the product, is full of nutrients.
To make the most of the product, Paula's Choice recommends using it in one of two ways: either leaving it on for just 20 minutes and rinsing it away, or applying as the last part of a nightly skincare routine and leaving it on overnight.
While mushrooms are beneficial for supporting the skin's natural ability to hydrate and retain water, cloudberry, the other star ingredient in the product, is full of nutrients.
To make the most of the product, Paula's Choice recommends using it in one of two ways: either leaving it on for just 20 minutes and rinsing it away, or applying as the last part of a nightly skincare routine and leaving it on overnight.
Trend Themes
1. Nordic Ingredients - Disruptive innovation opportunities lie in exploring the use of other Nordic ingredients in skincare products.
2. Overnight Masks - Exploring the development of overnight masks with different natural ingredients can lead to disruptive innovation in the skincare industry.
3. Hydration and Soothing Benefits - There is room for disruptive innovation within the skincare industry by creating products that offer unique combinations of hydration and soothing benefits.
Industry Implications
1. Skincare - The skincare industry can capitalize on the popularity of overnight masks by developing innovative products with unique ingredients and benefits.
2. Natural Ingredients - By exploring other natural ingredients like cloudberry and reishi mushroom, the skincare industry can discover new and disruptive ways to improve skincare products.
3. Environmental Stressors - Innovation opportunities exist in creating skincare products that specifically target and combat environmental stressors, offering effective solutions for consumers.
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