Rodan + Fields' Hydra Mask Gel Cream is Occlusive & Breathable
Laura McQuarrie — August 1, 2024 — Fashion
References: rodanandfields & newbeauty
Transepidermal water loss happens to everyone throughout the day and accelerates at night, and to prevent potential disruptions to the moisture barrier and the formation of dehydration lines, Rodan + Fields launched the Hydra Mask Gel Cream.
This skin barrier-boosting overnight treatment is protective and occlusive, yet breathable, and it shares the support of plumping ingredients like hyaluronic acid and shea butter lipids, plus peptides and electrolytes. As a product that's meant to be applied to the face before bed, this silky gel-cream product won't stick to the surface of a pillow.
According to a consumer study, after just one use of Hydra Mask Gel Cream, 100% of users reported more hydrated skin and plumper, smoother-looking skin by morning.
This skin barrier-boosting overnight treatment is protective and occlusive, yet breathable, and it shares the support of plumping ingredients like hyaluronic acid and shea butter lipids, plus peptides and electrolytes. As a product that's meant to be applied to the face before bed, this silky gel-cream product won't stick to the surface of a pillow.
According to a consumer study, after just one use of Hydra Mask Gel Cream, 100% of users reported more hydrated skin and plumper, smoother-looking skin by morning.
Trend Themes
1. Barrier-boosting Skincare - Overnight treatments that focus on preventing transepidermal water loss offer promising avenues for skincare brands to create more effective hydration solutions.
2. Breathable Occlusive Products - Products that balance both occlusivity and breathability are reshaping consumer expectations for comfortable yet effective nighttime skincare.
3. Plumping Ingredients - Incorporating ingredients like hyaluronic acid, shea butter lipids, and peptides into formulations addresses the growing demand for multifunctional skincare that also enhances skin texture.
Industry Implications
1. Cosmetics - The cosmetics industry could benefit from the development of innovative, comfy overnight skincare products that improve hydration without discomfort.
2. Dermatology - Dermatology might see advancements through research and products that focus on minimizing transepidermal water loss to maintain skin health and hydration.
3. Beauty and Personal Care - Beauty and personal care markets are expanding with the introduction of novel skincare solutions that promise visible results after a single use, enhancing consumer satisfaction.
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