Electric Hummer H3 ReEV Ready for 2009 SAE World Congress in Detroit
References: trucktrend
Innovative Research and Development companies FEV and Raser Technologies have produced the first Hybrid Hummer. This green machine returns over 100 mpg.
Born of the desire to show the scalability of electric drive-trains, the ReEV uses a 200 kW traction motor, connected to a four-speed automatic transmission behind a Turbocharged 2.0 liter engine.
Early last year, GM announced its intentions to switch to more planet-friendly vehicles and even considered selling off the Hummer brand.
Implications - But much of that talk can be chalked up to rumor. Hummer is one of the world's most instantly recognizable brands and GM would be foolish to give up a certified cash cow, regardless of how much popular conscious has turned against it.
Born of the desire to show the scalability of electric drive-trains, the ReEV uses a 200 kW traction motor, connected to a four-speed automatic transmission behind a Turbocharged 2.0 liter engine.
Early last year, GM announced its intentions to switch to more planet-friendly vehicles and even considered selling off the Hummer brand.
Implications - But much of that talk can be chalked up to rumor. Hummer is one of the world's most instantly recognizable brands and GM would be foolish to give up a certified cash cow, regardless of how much popular conscious has turned against it.
Trend Themes
1. Hybrid Hummers - The development of hybrid Hummers using electric drive-trains creates the potential for disruptive innovation in the automotive industry, particularly in the area of eco-friendly vehicles.
2. Scalable Electric Drive-trains - Scalable and efficient electric drive-trains offer an opportunity for developing disruptive innovations in the automotive industry, particularly in the area of fuel efficiency.
3. Sustainable Transportation - The production of electric and hybrid Hummers represents a growing trend towards sustainable transportation options and presents the opportunity for disruptive innovations in the automotive industry.
Industry Implications
1. Automotive - The automotive industry can use the trend of hybrid Hummers as a catalyst for disruptive innovation in eco-friendly vehicles, particularly by incorporating affordable and efficient electric drive-trains.
2. Electric Vehicles - The hybrid Hummer trend points to the potential of electric drive-trains as the future of the automotive industry and presents opportunities for disruptive innovation in creating more sustainable modes of transportation.
3. Green Technology - The development of hybrid Hummers using eco-friendly technology highlights a growing trend in green technology, creating potential for more disruptive innovation in creating more affordable and sustainable transportation options.
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