Greg Ponesse — March 7, 2006 — Autos
References: web-japan.org
The age of the hybrid car has finally arrived. Amid heightened concern over the environment, Japan's automakers have spent the last decade rolling out cars powered by a combination of electricity and gasoline. The latest models of these hybrid cars boast vastly improved engines and other features that leave their predecessors in the dust. With these new models, hybrid cars are set to become a mainstream choice for drivers in Japan and overseas
Implications - Hybrid products within the automotive industry represent the undeniable consumer movement towards incorporating eco consciousness into everyday life. Though a desire to be more green is something the majority of consumers experiences today, eco-friendly products are not yet designed to fit into the everyday lifestyle. That being said, products that take both environmental friendliness and convenience into account simultaneously will be well received.
Implications - Hybrid products within the automotive industry represent the undeniable consumer movement towards incorporating eco consciousness into everyday life. Though a desire to be more green is something the majority of consumers experiences today, eco-friendly products are not yet designed to fit into the everyday lifestyle. That being said, products that take both environmental friendliness and convenience into account simultaneously will be well received.
Trend Themes
1. Hybrid Cars - The mainstream adoption of hybrid cars, which offer both environmental friendliness and convenience, is a disruptive innovation opportunity for the automotive industry.
2. Eco-friendly Consumerism - The trend towards eco-conscious consumerism suggests that the consumer products industry should prioritize developing products that take environmental friendliness and convenience into account simultaneously.
3. Improved Hybrid Technology - The development of hybrid cars with vastly improved engines and features presents a disruptive innovation opportunity for the automotive industry to produce even more efficient and affordable hybrid models.
Industry Implications
1. Automotive - The mainstream adoption of hybrid cars suggests that the automotive industry should prioritize developing even more efficient and affordable hybrid models.
2. Consumer Products - The trend towards eco-conscious consumerism suggests that the consumer products industry should prioritize developing products that take environmental friendliness and convenience into account simultaneously.
3. Environmental Technology - The trend towards eco-friendly products presents a disruptive innovation opportunity for the environmental technology industry to develop new and innovative products that cater to this growing market.
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