Wendy's Breakfast Burrito is a Tex-Mex Take on a Classic Option
Michael Hemsworth — January 22, 2024 — Lifestyle
The Wendy's Breakfast Burrito is a new portable breakfast menu item perfect for conveniently satisfying hunger in the morning hours, while also incorporating spicy Mexican/Tex-Mex flavor into the experience.
The burrito starts off with a flour tortilla that's filled with seasoned potatoes, eggs, applewood-smoked bacon, American cheese and a Swiss cheese sauce. The breakfast burrito wrap comes with two packs of Cholula Hot Sauce for providing a customizable level of spice in every bite, which will make it perfect for enjoyment in the cold weather as a comforting way to start the day.
The Wendy's Breakfast Burrito is priced at $3.99 and is being offered at participating locations for a limited time only. The breakfast menu item merges a number of popular food themes being observed in the QSR industry including a focus on convenience, Mexican and/or Tex-Mex flavor, and spice.
Image Credit: Wendy’s
The burrito starts off with a flour tortilla that's filled with seasoned potatoes, eggs, applewood-smoked bacon, American cheese and a Swiss cheese sauce. The breakfast burrito wrap comes with two packs of Cholula Hot Sauce for providing a customizable level of spice in every bite, which will make it perfect for enjoyment in the cold weather as a comforting way to start the day.
The Wendy's Breakfast Burrito is priced at $3.99 and is being offered at participating locations for a limited time only. The breakfast menu item merges a number of popular food themes being observed in the QSR industry including a focus on convenience, Mexican and/or Tex-Mex flavor, and spice.
Image Credit: Wendy’s
Trend Themes
1. Convenient Breakfast Options - The Wendy's Breakfast Burrito is a new portable breakfast menu item perfect for conveniently satisfying hunger in the morning hours.
2. Mexican/tex-mex Fusion - The burrito incorporates spicy Mexican/Tex-Mex flavor into the breakfast experience, appealing to those who enjoy bold and zesty tastes.
3. Customizable Spice Levels - The breakfast burrito offers two packs of Cholula Hot Sauce, providing a customizable level of spice for customers to enjoy.
Industry Implications
1. Quick Service Restaurants (QSR) - The Wendy's Breakfast Burrito falls under the QSR industry, catering to customers seeking quick and convenient breakfast options.
2. Mexican/tex-mex Cuisine - The incorporation of Mexican/Tex-Mex flavor in the breakfast burrito opens opportunities in the Mexican/Tex-Mex cuisine industry for innovative breakfast offerings.
3. Hot Sauce Manufacturing - The inclusion of Cholula Hot Sauce in the breakfast burrito highlights the potential for collaborations with hot sauce manufacturers to provide customizable spice levels in food products.
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