Hyatt & American Airlines Gave Free Vacation to Hospital Staff
Grace Mahas — May 11, 2020 — Marketing
To honor of the brave and dedicated hospital workers at NYC Health + Hospitals/Elmhurst, Hyatt and American Airlines joined forces to reward workers with a three-night complimentary vacation. Over 4,000 hospital staff — ranging from doctors and physician assistants to facilities and foodservice teams — will be able to choose from various destinations across the US and Caribbean.
"Every worker at Elmhurst has seen and experienced challenges many of us cannot imagine. They've given so much of themselves and chose to serve their community with care, compassion and equity for every patient," said Robert Isom, president of American Airlines. "When they are able to take a break, we hope the time away will help them and their loved ones recharge and that they feel our deepest appreciation for their sacrifice and heroism."
Image Credit: CNN
"Every worker at Elmhurst has seen and experienced challenges many of us cannot imagine. They've given so much of themselves and chose to serve their community with care, compassion and equity for every patient," said Robert Isom, president of American Airlines. "When they are able to take a break, we hope the time away will help them and their loved ones recharge and that they feel our deepest appreciation for their sacrifice and heroism."
Image Credit: CNN
Trend Themes
1. Branded Worker Retreats - Companies are collaborating to provide unique, branded vacation experiences for frontline workers as a way of showing appreciation and recognition for their service.
2. Corporate Social Responsibility Travel Programs - As part of their corporate social responsibility efforts, companies are incorporating travel programs to give back to the people making a positive impact in society.
3. Holistic Employee Recognition Programs - Employers are recognizing the importance of providing more than monetary benefits and are developing more holistic employee recognition programs that include experiences, wellness initiatives, and career development opportunities.
Industry Implications
1. Hospitality & Tourism Industry - Hotels and airlines are partnering to provide branded travel packages and unique experiences for frontline workers.
2. Healthcare Industry - Healthcare companies are exploring ways to recognize and show appreciation for the hard work and sacrifice of their frontline workers.
3. Corporate Social Responsibility Industry - Companies that prioritize corporate social responsibility are exploring ways to give back to the community and recognize those making a positive impact.
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