The Hurley and Livery Design Gruppe Bike Collaboration
Zoe Badley — August 9, 2010 — Art & Design
References: liverydesigngruppe & highsnobiety
Art and lifestyle have been fused together into these five one-of-a-kind custom bikes by Hurley and Livery Design Gruppe. The duo have come together to collaborate on these incredibly creative two-wheelers, which will be featured at the US Open of Surfing in Huntington Beach, CA.
Each bike features an array of different colors and forms. According to Livery Design Gruppe, “these bikes showcase the artwork of world-renowned artist Dalek (James Marshall)." Be sure to check out the gallery for more trippy bikes.
Each bike features an array of different colors and forms. According to Livery Design Gruppe, “these bikes showcase the artwork of world-renowned artist Dalek (James Marshall)." Be sure to check out the gallery for more trippy bikes.
Trend Themes
1. Custom Bike Art - Art and lifestyle come together in the creation of one-of-a-kind custom bikes, offering disruptive innovation opportunities in the art and design industry.
2. Collaborative Design - Collaborations between fashion brands and design groups lead to the creation of unique and innovative two-wheelers, presenting disruptive innovation opportunities in the fashion and automotive industries.
3. Artistic Showcasing - The exhibition of artistically designed bikes at major sporting events creates immersive brand experiences and offers disruptive innovation opportunities in the sports and events industry.
Industry Implications
1. Art and Design - The fusion of art and lifestyle in custom bike art opens up disruptive innovation opportunities in the art and design industry.
2. Fashion - Collaborations between fashion brands and design groups in the creation of custom bikes present disruptive innovation opportunities in the fashion industry.
3. Sports and Events - Exhibiting artistically designed bikes at major sporting events offers disruptive innovation opportunities in the sports and events industry.
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