The Humanity 2.0 Capsule is Backed by an Important Message
Laura McQuarrie — November 10, 2021 — Fashion
References: harryrosen & newswire
The Humanity 2.0 capsule collection by business leader and philanthropist Masai Ujiri, Canadian luxury designer Patrick Assaraf and Canadian menswear retailer Harry Rosen builds upon the #ThatsHumanity movement initiated by Ujiri in 2020. The 10-piece athleisure collection is grounded by diversity, inclusion, community partnership and the fight for the equality of all. These values are beautifully represented through fashion and backed by a donation to community partner Water First Education & Training Inc. and its mission to provide safe, clean water access to all.
Within the capsule collection, consumers will find pieces like hoodies, T-shirts and a full-zip Humanity logo merino sweater that will only be available for a limited time around the holiday season. This capsule collection will be sharing physical and virtual shelf space with lines from emerging BIPOC designers Bohten and Aller Retour.
Within the capsule collection, consumers will find pieces like hoodies, T-shirts and a full-zip Humanity logo merino sweater that will only be available for a limited time around the holiday season. This capsule collection will be sharing physical and virtual shelf space with lines from emerging BIPOC designers Bohten and Aller Retour.
Trend Themes
1. Mission-driven Athleisure - There is an opportunity for companies to create athleisure collections that reflect values of diversity, inclusion, and community partnership.
2. Socially Conscious Fashion - Fashion companies can build upon the growing trend of socially conscious fashion by supporting important causes and communicating their values through their collections.
3. Limited-time Fashion Collections - Creating limited-time collections can help build hype and exclusivity around a brand, while also encouraging consumers to make purchases before the items are no longer available.
Industry Implications
1. Fashion - Fashion companies have the opportunity to create mission-driven collections that align with their values and support important causes, while also building hype around their brand through limited-time releases.
2. Athleisure - Athleisure companies can differentiate themselves in the market by creating collections that go beyond just fashion and also promote important social causes and values.
3. Retail - Retailers can attract socially conscious consumers by partnering with mission-driven fashion brands and offering limited-time collections that are exclusive and create a sense of urgency to buy.
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