This New HUMAN MADE Collection Honors the Beatles
Riley von Niessen — April 18, 2017 — Fashion
References: the-beatles-store.jp & hypebeast
In an effort to appeal to The Beatles everlasting fan base, a new HUMAN MADE collection was created. It includes a selection of t-shirts and long-sleeve crewnecks, all of which feature graphic prints on their fronts.
All of the band's members are included in the prints, with their portraits sketched on with slightly messy lines to maintain a vintage aesthetic. Above these portraits, the words "yea, yea, yea" are included is a retro-looking font, referencing the band's 1964 song, "She Loves You." All of the apparel comes in black, gray, and white variations, which feature the graphics in contrasting hues so that they're at the focus.
The new HUMAN MADE collection is expected to drop on April 22nd, at which time it will be exclusive to Universal Music Japan.
All of the band's members are included in the prints, with their portraits sketched on with slightly messy lines to maintain a vintage aesthetic. Above these portraits, the words "yea, yea, yea" are included is a retro-looking font, referencing the band's 1964 song, "She Loves You." All of the apparel comes in black, gray, and white variations, which feature the graphics in contrasting hues so that they're at the focus.
The new HUMAN MADE collection is expected to drop on April 22nd, at which time it will be exclusive to Universal Music Japan.
Trend Themes
1. Band-inspired Apparel - The trend of apparel featuring classic rock bands is growing, presenting opportunities for clothing companies to collaborate with iconic musicians.
2. Vintage Aesthetic - As vintage aesthetics continue to rise in popularity, companies can create unique and nostalgic designs to appeal to consumers looking for a touch of the past.
3. Music-inspired Fashion - The intersection between music and fashion offers opportunities for designers to create pieces that resonate with fans of both industries.
Industry Implications
1. Fashion - Fashion companies can collaborate with musicians to create unique collections that attract both music and fashion fans.
2. Music - Musicians can expand their brand and reach by collaborating with fashion designers to create merchandise that appeals to their fan base.
3. Graphic Design - As vintage aesthetics continue to grow in popularity, there are opportunities for graphic designers to create unique designs for clothing and merchandise.
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