Mercedes-Benz 4MATIC Ad Uses Human Shapes to Design
Vincent Salera — February 25, 2009 — Marketing
References: coloribus
These ads for the Mercedes-Benz 4MATIC are truly beautiful. Each ad uses actual human beings performing three different sports. Ice skaters, mountain climbers and skiers all create the illusion of tire tracks and make a clear statement that the Mercedes-Benz 4MATIC is very safe to drive in mountainous, wintery conditions.
The ads were created by advertising agency Jung von Matt/Spree, Berlin, Germany with creative direction by Michael Haeussler, Florian Kitzing, Kalle Haasum and Mareike Geisker. The copy was written by Arndt Poguntke.
The ads were created by advertising agency Jung von Matt/Spree, Berlin, Germany with creative direction by Michael Haeussler, Florian Kitzing, Kalle Haasum and Mareike Geisker. The copy was written by Arndt Poguntke.
Trend Themes
1. Human-shaped Advertising - Opportunity for companies to use human shapes and forms in advertising, creating visually stunning and unique campaigns that catch consumers' attention.
2. Sports-inspired Marketing - Opportunity for sports brands to tie their products to safety in various conditions, such as mountainous or wintery situations, through creative advertising.
3. Illusory Imagery in Ads - Opportunity for companies to employ visually striking and deceptive imagery to grab audience attention and disseminate brand messaging in a captivating way.
Industry Implications
1. Automotive - Companies in the automotive industry can use sports-inspired advertising to depict the durability, safety, and versatility of their vehicles in different types of road conditions.
2. Sports - Sportswear brands can employ human-shaped marketing to promote active lifestyles and safety while engaging consumers in their sport preference.
3. Advertising - Marketing agencies and companies can focus on creating visually stunning and eye-catching campaigns using illusions and human shapes to stand out among competitors.
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