Hum Botanical Spirit is Tropical and Full-Bodied
Tiana Reid — July 26, 2010 — Lifestyle
References: humspirits & luxist
Hum Botanical Spirit, distilled by Chicago's North Shore Distillery, is an organic rum-based hibiscus liqueur. This tropical potion, created by mixologists Adam Seger and Joe McCanta, is made of a mix of ginger, kaffir lime, dried hibiscus flowers and cardamom. Serve on the rocks, with soda, or even drizzle it over ice cream.
Careful, the 70 proof Hum Botanical Spirit will have you humming for hours.
Implications - Hum Botanical Spirit comes in a type of wine bottle with pretty packaging featuring a cute white hummingbird on the front. The bottle is black, so you have no idea what the color of the liquid looks like. Once poured, you will find that the drink is actually a tropical pink color that looks absolutely delicious.
Careful, the 70 proof Hum Botanical Spirit will have you humming for hours.
Implications - Hum Botanical Spirit comes in a type of wine bottle with pretty packaging featuring a cute white hummingbird on the front. The bottle is black, so you have no idea what the color of the liquid looks like. Once poured, you will find that the drink is actually a tropical pink color that looks absolutely delicious.
Trend Themes
1. Organic Liqueurs - Organic and natural ingredients are becoming more popular in alcoholic beverages creating new opportunities for the development of unique spirits.
2. Unique Botanical Flavors - Creative cocktail industry professionals are seeking out interesting and exotic flavors, like hum, to differentiate their offerings and provide a unique experience to customers.
3. Premium Packaging - More alcohol brands are investing in premium packaging that is attractive and unique to help their products stand out on the shelves and appeal to consumers' visual senses.
Industry Implications
1. Alcoholic Beverage - Hum Botanical Spirit and other unique, premium and natural flavorful liqueurs are promising in the alcohol beverage market.
2. Food & Beverage - Restaurants and bars that offer unique and creative cocktails can attract a wider audience of diners and drinkers, especially those seeking new and diverse experiences.
3. Consumer Goods - From innovative glassware to unique, high-quality packaging designs, there is a growing need for quality consumer goods that can reflect consumers' tastes in luxury and style and expand market opportunities.
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