The HUF Checkered Collection Comes to Stores for Fall/WInter 2012
Trenton Millar — November 11, 2012 — Fashion
The HUF Checkered Collection is part of the Fall/Winter release from HUF, and, as I'm sure you've guessed, the collection makes good use of the classic checkers pattern. Checkers have been around since long before I was born, but the simple and timeless pattern still screams modernity. HUF has put this pattern to use in a diverse range of different types of clothing, including headwear, woven shirts, and pocket and graphic tees.
The collection uses checkers of different sizes, from micro-checkered five-panel caps, to Checker board size graphics. Notable pieces in the collection include the metal 'H' black checkered hat and the micro-checkered pocket tee.
Despite being a common pattern, checkers have the uncanny ability to be personalized, mixed and matched to accentuate anyone's personal style. Find these items for sale on the HUF online store.
The collection uses checkers of different sizes, from micro-checkered five-panel caps, to Checker board size graphics. Notable pieces in the collection include the metal 'H' black checkered hat and the micro-checkered pocket tee.
Despite being a common pattern, checkers have the uncanny ability to be personalized, mixed and matched to accentuate anyone's personal style. Find these items for sale on the HUF online store.
Trend Themes
1. Personalized Checkers - Checkers have the unique ability to be personalized and mixed and matched to accentuate anyone's personal style, creating opportunities in customization for fashion and retail industries.
2. Modernized Classics - Updating classic patterns such as checkers for modern consumers can provide opportunities for innovation and differentiation in the fashion industry.
3. Pattern Diversity - Using checkers in a diverse range of clothing types and sizes, from headwear to graphic tees, showcases the pattern's versatility and creates opportunities for expansion to other fashion categories.
Industry Implications
1. Fashion - The fashion industry can utilize the customization and differentiation opportunities provided by personalized checkers and modernized classics, as well as expand to other categories through pattern diversity.
2. Retail - Retailers can offer customized and modernized checkered clothing to appeal to a contemporary market, as well as diversify their pattern offerings to increase market share and attract new customers.
3. Textile Manufacturing - Manufacturers can create innovative textiles with updated checker patterns and incorporate them in diverse clothing items to add value and differentiation in the fashion industry.
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