Percival Unveils 'The Chess Club' Collection for its Fall Release
References: percivalclo & hypebeast
British label Percival has launched its new Fall/Winter 2022 collection, which revolves around the game of chess. After recently collaborating with Levenham for an outerwear capsule, Percival has returned for a fresh seasonal collection. The collection comprises knitwear, heavy-set shirts, work shirts, crewneck jumpers, and highlights like the ‘Waterproof Sherlock’ jacket and the ‘Ripstop Mac’ jackets.
The ‘Waterproof Sherlock’ is crafted to include a breathable outer layer that is completely weatherproof and features bound seams. This offering also comes with a large internal pocket made with Italian cotton and bonded backing. Another standout is the ‘Gambit Mohair Vest,’ which is a knit button-up with a chessboard design.
Percival’s ‘The Chess Club’ collection is now available on the brand’s website just in time for the colder months.
Image Credit: Percival
The ‘Waterproof Sherlock’ is crafted to include a breathable outer layer that is completely weatherproof and features bound seams. This offering also comes with a large internal pocket made with Italian cotton and bonded backing. Another standout is the ‘Gambit Mohair Vest,’ which is a knit button-up with a chessboard design.
Percival’s ‘The Chess Club’ collection is now available on the brand’s website just in time for the colder months.
Image Credit: Percival
Trend Themes
1. Chess-inspired Fashion - Opportunities to use chess and other classic games as design inspiration for clothing and accessories to appeal to a niche market.
2. Functional Outerwear - Incorporating new materials and design features to create weatherproof, yet breathable jackets for outdoor activities and everyday wear.
3. Knitwear Clothing - Creating unique, stylish knitwear designs using different patterns and materials to appeal to consumers looking for timeless pieces.
Industry Implications
1. Fashion and Apparel - Designing and producing chess-inspired clothing and accessories that appeal to a specific demographic and fashion-forward consumers.
2. Active and Outdoor Wear - Incorporating functional design features into outerwear that protect from weather elements and appeal to consumers interested in outdoor activities.
3. Luxury Clothing - Producing high-quality knitwear and outerwear clothing items made from premium materials that command a premium price point and appeal to a niche market.
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