The Huawei Watch Second-Generation is for Female Users
Michael Hemsworth — December 22, 2015 — Tech
References: consumer.huawei & damngeeky
While the wearables market is booming with certain consumer segments, women are becoming more targeted by brands as the next one to conquer, so the Huawei Watch second-generation is set to be unveiled at CES 2016.
Purported to be available with 40 different watch faces, the Huawei Watch second-generation is actually smaller than the predecessor and is more fashion-focused to help draw in female consumers to consider wearables as a fashionable accessory. What's created is a sleek, sophisticated piece of technology that's crafted to be more realistic for female or feminine consumers.
While the Huawei Watch second-generation is indeed targeted more towards females, the tech brand is also planning a different next-generation smartwatch that builds on the original Huawei Watch that will be more male/neutral focused.
Purported to be available with 40 different watch faces, the Huawei Watch second-generation is actually smaller than the predecessor and is more fashion-focused to help draw in female consumers to consider wearables as a fashionable accessory. What's created is a sleek, sophisticated piece of technology that's crafted to be more realistic for female or feminine consumers.
While the Huawei Watch second-generation is indeed targeted more towards females, the tech brand is also planning a different next-generation smartwatch that builds on the original Huawei Watch that will be more male/neutral focused.
Trend Themes
1. Targeted Wearables for Women - The rise of wearables specifically designed for women presents an opportunity for brands to tap into this growing market segment with fashion-focused smartwatches.
2. Fashion-focused Technology - The shift towards fashion-focused wearable technology offers an opportunity for brands to create sleek and sophisticated smartwatches that appeal to female consumers.
3. Gender-specific Smartwatches - Developing smartwatches tailored to specific genders, like the Huawei Watch second-generation, allows brands to target different consumer segments effectively.
Industry Implications
1. Wearable Technology - The wearable technology industry can seize the opportunity to create fashionable and targeted smartwatches for women, like the Huawei Watch second-generation.
2. Fashion and Accessories - The fashion industry can explore collaborations with tech brands to create stylish and fashionable smartwatches for female consumers, capitalizing on the growing trend of wearable technology.
3. Consumer Electronics - Consumer electronics brands can innovate and introduce gender-specific smartwatches to cater to the varying preferences of their target audience, as exemplified by the Huawei Watch second-generation.
3.7
Score
Popularity
Activity
Freshness
