The HP Printers Campaign Features Life-Like Quality
Meghan Young — May 12, 2010 — Marketing
References: josephford.net & fubiz.net
You can't get better quality than life-like results, as the HP Printers campaign attests to. So next time you're looking for a grade-A printer, you know where to look. Or you can just send along your kudos to ad agency CLM BBDO and photographer Joseph Ford for executing a fantastic concept.
Focusing on the unique and quality aspects of their work, the HP Printers campaign definitely sells HP Printers' services. You can't get any better than an ad like this, which is humorous and to the point. I wonder if they'll apply this idea to their other services.
Focusing on the unique and quality aspects of their work, the HP Printers campaign definitely sells HP Printers' services. You can't get any better than an ad like this, which is humorous and to the point. I wonder if they'll apply this idea to their other services.
Trend Themes
1. Hyperrealistic Printed Objects - Opportunity for printing companies to incorporate hyperrealistic printing technology into their services.
2. Humorous Ad Campaigns - Opportunity for ad agencies and brands to incorporate humor in their advertising, as demonstrated by CLM BBDO's successful campaign.
3. Quality-focused Marketing - Opportunity for brands to emphasize the quality of their products and services in their marketing materials.
Industry Implications
1. Printing Services - Printing companies can innovate by investing in hyperrealistic printing technology and offering customized hyperrealistic printing solutions.
2. Advertising - Ad agencies can innovate by exploring creative ways to incorporate humor in their campaigns and maximize their impact.
3. Technology - Technology companies can innovate by developing products and software that enable hyperrealistic printing and 3D printing at scale.
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