Javier Correas — February 18, 2007 — Tech
References: akihabaranews
First it was Motorola with their "Dolce & Gabbana" version for their Motorola v3, and now it's the turn for LG with their "Prada" phone. In fact we could say its a Prada iPhone because the look of it reminds me so much to that ugly iPhone... Anyway, the important thing is the movement this brands are making to offer their customers a feeling of lifestyle. In other words, the advance of the mass-class trend.
This is a need for our society, full of people ready to spend money in order to feel different. I think it's very meaningful that such strong Fashion brands like Prada or D&G also consider taking a step forward by offering mass-electronics to their customers, maybe the next will be MP3 and MP4 players, PDA's... All those little things that could turn a business man into a Prada guy who feels he's some way "different" because he can afford them.
This is a need for our society, full of people ready to spend money in order to feel different. I think it's very meaningful that such strong Fashion brands like Prada or D&G also consider taking a step forward by offering mass-electronics to their customers, maybe the next will be MP3 and MP4 players, PDA's... All those little things that could turn a business man into a Prada guy who feels he's some way "different" because he can afford them.
Trend Themes
1. Brands as Lifestyle - Brands are leveraging lifestyle elements to create a deeper connection with customers.
2. Mass-class Trend - The rise of the mass-class trend is driving the demand for products that offer a sense of luxury and exclusivity.
3. Fashion Brands in Electronics - Fashion brands like Prada and Dolce & Gabbana are expanding into mass-electronics to cater to customer lifestyle needs.
Industry Implications
1. Fashion - Fashion industry can explore opportunities to collaborate with electronics brands for lifestyle-focused products.
2. Consumer Electronics - Consumer electronics industry can tap into the mass-class trend by incorporating fashion elements into their products.
3. Luxury Goods - Luxury goods industry can expand their offerings to include mass-electronics and target the growing market of customers seeking lifestyle products.
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