Vans and Gavin Mcinnes Team Up to Show 'How to Drink at a Bar'
Laura McQuarrie — April 30, 2014 — Lifestyle
References: offthewall & brandingmagazine
The instructional 'How to Drink at a Bar' is part of a series by Vans Off the Wall that shows How to Do Everything in the World. In this part, Vans has Vice co-founder Gavin McInnes pretty much make fun of everything men and women are doing "wrong" at the bar and then points them in the right direction, which usually involves lots of yelling and smashing things to emphasize his point.
Aside from one small neon sign at the beginning of the video that mentions Vans, there's hardly any reference to the brand elsewhere. The other installments in the series include practical guides on How to Fly, How to Pick Up Chicks, plus the oh-so-essential guide on How to Survive in Prison.
Aside from one small neon sign at the beginning of the video that mentions Vans, there's hardly any reference to the brand elsewhere. The other installments in the series include practical guides on How to Fly, How to Pick Up Chicks, plus the oh-so-essential guide on How to Survive in Prison.
Trend Themes
1. Instructional Drinking Videos - There is an opportunity for companies producing instructional drinking videos to fill a gap in the market for people looking to improve their drinking game and become more knowledgeable about the bar scene.
2. Entertainment Marketing Campaigns - Campaigns like Vans' 'How to Drink at a Bar' have the potential to create entertaining and informative content that resonates with consumers and positions their brand as a thought leader in their industry.
3. Humorous Instructional Content - Humorous instructional content has the potential to go viral and create strong brand awareness if it resonates with viewers and strikes the right balance between humor and information.
Industry Implications
1. Beverage Industry - Instructional drinking videos can help beverage companies market their products and inform consumers about different ways to enjoy their drinks in a fun and engaging way.
2. Marketing Industry - Entertainment marketing campaigns offer marketing agencies an opportunity to differentiate their services and create buzzworthy campaigns that draw attention and create brand awareness for their clients.
3. Digital Media Industry - Humorous instructional content can be shared widely on social media and generate revenue through sponsorships, advertising, and licensing deals for digital media companies.
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