This Handy 'How to Choose Wine' Poster is for Indecisive Drinkers
Vasiliki Marapas — December 6, 2013 — Special
References: winefolly.wpengine.netdna-cdn & fancy
This 'How to Choose Wine' Poster is perfect for those who are on the fence about which vino to drink for which occasion. If you know you're drinking, but are unsure whether it should be merlot, pinot or cabernet sauvignon, this interactive flow-chart format will narrow down the decision for you. The chart asks important questions; for instance, are you alone? Are you out for dinner in a place where you can't pronounce the menu? Or perhaps wine is the main course this evening. Whatever the occasion, this poster has you covered.
So whether you want to enjoy a glass with your TV dinner (they recommend 3-liter box wine for such evenings) or are bringing a bottle to a social gathering, consult your wine chart to avoid making a faux pas. If it's a bachelor party, the poster recommends you forego wine in favor of spirits. Meanwhile, if it's a gathering hosted by non-wine lovers, this cheeky chart suggests they "don't deserve wine."
So whether you want to enjoy a glass with your TV dinner (they recommend 3-liter box wine for such evenings) or are bringing a bottle to a social gathering, consult your wine chart to avoid making a faux pas. If it's a bachelor party, the poster recommends you forego wine in favor of spirits. Meanwhile, if it's a gathering hosted by non-wine lovers, this cheeky chart suggests they "don't deserve wine."
Trend Themes
1. Interactive Flow-chart Formats for Decision Making - The trend for interactive flow-chart formats creates opportunities for innovation in decision-making tools that utilize technological features.
2. Wine Education and Appreciation - The trend for educating wine amateurs opens opportunities for innovation in creating new marketing and educational strategies for the wine industry.
3. Cheeky Marketing Strategies - The trend for using humor in marketing establishes an innovation opportunity in the ways businesses can optimize their products or services with relatable content that provides users with ease and understanding.
Industry Implications
1. Food and Beverage Industry - Innovative wine choosing graphics and interactive flow-charts can be incorporated in menus and wine lists in restaurants and bars to enhance user experience and boost sales.
2. Education Industry - Educational institutions can make use of interactive wine-choosing graphics or flow-charts to create e-learning courses or apps to educate on wine selection and appreciation.
3. Marketing Industry - Creative marketing agencies can utilize the trend of humorous content in creating relatable marketing campaigns and content for their clients in wine and beverage sectors.
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