Sponsor 1 Race at a Time
Alex Covert — July 3, 2008 — Autos
References: quarterpanelmedia & trendhunter
How the hell do you sponsor a race car? You visit QuarterPanelMedia.com, a motorsports sponsorship marketplace, that's how. Quarter Panel Media is the first of its kind, offering potential sponsors the chance to instantly purchase motorsports sponsorship opportunities or decal space with the push of a button.
Quarter Panel Media is positioning itself to redefine the motorsports sponsorship industry by offering single-race ad space - an advertising option that makes sense to both small businesses wanting to reach local audiences and to large businesses with shrinking marketing budgets.
Quarter Panel Media is positioning itself to redefine the motorsports sponsorship industry by offering single-race ad space - an advertising option that makes sense to both small businesses wanting to reach local audiences and to large businesses with shrinking marketing budgets.
Trend Themes
1. Instant Purchasing - The trend of instant purchasing in the motorsports sponsorship industry opens up opportunities for businesses of all sizes to quickly and easily sponsor race cars.
2. Single-race Advertising - The trend of single-race ad space allows businesses to target specific events and demographics, providing a more focused and efficient marketing approach.
3. Digital Sponsorship Marketplaces - The trend of digital sponsorship marketplaces like Quarter Panel Media disrupts the traditional sponsorship landscape by simplifying the process and making it more accessible to a wider range of sponsors.
Industry Implications
1. Motorsports Sponsorship - The motorsports sponsorship industry can explore new ways to offer instant purchasing and single-race advertising options to attract a broader range of sponsors.
2. Digital Marketing - The digital marketing industry can capitalize on the trend of digital sponsorship marketplaces by providing tools and services to facilitate seamless transactions and maximize reach for sponsors.
3. Local Advertising - The local advertising industry can leverage the trend of single-race ad space to help businesses target specific communities and attract local customers effectively.
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