The ‘How Social Media is Playing a Political Role’ Ch
Jennifer Gosnell — July 22, 2012 — Pop Culture
References: visual.ly
The 'How Social Media is Playing a Political Role' infographic outlines the vital ways in which social media is affecting voters and their engagement.
Social media is both the political dream and a politician's worst nightmare. Political news—good or bad—can be spread within a matter of seconds from many different sources to a variety of different people. It reaches a youthful generation and highlights some of the issues they care about by what they ‘Like’ on Facebook or ‘Tweet’ on Twitter.
With 35% of Americans in the 2008 election watching political videos online, the possibilities for politicians are endless. Twenty-two percent even go as far to say that if it weren’t for online involvement, they would not be as involved.
In the political age of today, to not have a social media presence is a death sentence, as 60% of social media users expect candidates to have an online presence.
Social media is both the political dream and a politician's worst nightmare. Political news—good or bad—can be spread within a matter of seconds from many different sources to a variety of different people. It reaches a youthful generation and highlights some of the issues they care about by what they ‘Like’ on Facebook or ‘Tweet’ on Twitter.
With 35% of Americans in the 2008 election watching political videos online, the possibilities for politicians are endless. Twenty-two percent even go as far to say that if it weren’t for online involvement, they would not be as involved.
In the political age of today, to not have a social media presence is a death sentence, as 60% of social media users expect candidates to have an online presence.
Trend Themes
1. Social Media Engagement - Disruptive innovation opportunity to leverage social media platforms to engage voters and highlight important issues.
2. Online Political Videos - Disruptive innovation opportunity to create compelling and shareable political videos that reach a wide audience.
3. Social Media Presence - Disruptive innovation opportunity to build a strong online presence for political candidates to connect with potential voters.
Industry Implications
1. Social Media Marketing - Disruptive innovation opportunity for social media marketing agencies to provide targeted advertising and campaign strategies for political candidates.
2. Digital Content Creation - Disruptive innovation opportunity for digital content creators to produce captivating political videos that resonate with online audiences.
3. Online Political Consulting - Disruptive innovation opportunity for online consulting firms to advise politicians on building and managing their social media presence.
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