House of Vans London is Hosting Skate Workshops for Girls
Ellen Smith — March 6, 2019 — Lifestyle
References: houseofvanslondon & hypebae
The male dominated sport of skateboarding can be intimidating for girls and women to pursue, but House of Vans London is aiming to encourage and empower anyone interested in learning the new skill, with women-friendly skate classes designed to educate and build confidence.
This month, 90 winners will be selected to participate in the skate workshop, which will be led by Vans' ambassadors. In addition to the lessons, the group of female-identifying boarders will receive a fresh pair of sneakers, and a group brunch at an underground cafe. This initiative is coupled with a retrospective photo series that explores influential women in skating, as well as a female-led street market for small businesses and independent vendors.
This month, 90 winners will be selected to participate in the skate workshop, which will be led by Vans' ambassadors. In addition to the lessons, the group of female-identifying boarders will receive a fresh pair of sneakers, and a group brunch at an underground cafe. This initiative is coupled with a retrospective photo series that explores influential women in skating, as well as a female-led street market for small businesses and independent vendors.
Trend Themes
1. Gender-inclusive Sports Classes - More sports organizations may provide programs that are open and welcoming to all gender and provide skills and knowledge in a non-intimidating environment
2. Empowerment Workshops - Other organizations may offer empowerment-focused workshops that could be tailored to women and girls to encourage them to pursue hobbies and interests outside of their comfort zone.
3. Photographic Retrospectives - More brands may opt to offer photographic retrospectives that could trace the history and progress of social causes and movements.
Industry Implications
1. Sports & Fitness - The sports & fitness industry should develop more gender-neutral classes or events to increase inclusivity and accessibility of sports activities.
2. Education & Training - Education and training industry could offer more empowerment-focused workshops or personalized learning programs to ignite passion and confidence building.
3. Photography & Visual Arts - The photography and visual arts industry could offer photographic retrospectives to explore and inspire people, creating a powerful message and raising social awareness.
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