House by John Lewis Packaging Has a Punch to Appeal to Shoppers
Amelia Roblin — November 7, 2013 — Art & Design
References: pentagram & packagingoftheworld
It really isn't often that you would describe a box of home accessories or electronics to be particularly exciting. Am I right? House by John Lewis packaging, however, attempts to truly capture consumers' eyes so that they will not simply pass by these products.
Lamps, clocks and wineglasses can be found in these cartons, as staple domestic items that one would seldom seek out and purchase on a whim. Nevertheless, Pentagram's visual strategy goes beyond jumping ahead of the competing goods within the same store display or shelf, and even assumes a bold enough image to catch the glances of just about every customer with its bright yellow spots. These make House by John Lewis packaging hard to miss, and they contribute to a crisp and contemporary branding scheme.
Lamps, clocks and wineglasses can be found in these cartons, as staple domestic items that one would seldom seek out and purchase on a whim. Nevertheless, Pentagram's visual strategy goes beyond jumping ahead of the competing goods within the same store display or shelf, and even assumes a bold enough image to catch the glances of just about every customer with its bright yellow spots. These make House by John Lewis packaging hard to miss, and they contribute to a crisp and contemporary branding scheme.
Trend Themes
1. Eye-catching Packaging - Disruptive innovation opportunity: Develop packaging designs that stand out on store shelves to capture consumer attention and increase sales.
2. Bold Branding - Disruptive innovation opportunity: Create a distinct and memorable brand image through bold and unconventional visual strategies.
3. Contemporary Design - Disruptive innovation opportunity: Incorporate sleek and modern design elements into product packaging to appeal to the preferences of contemporary consumers.
Industry Implications
1. Retail - Disruptive innovation opportunity: Implement eye-catching packaging and bold branding strategies to differentiate products in the highly competitive retail industry.
2. Consumer Electronics - Disruptive innovation opportunity: Embrace contemporary design principles in packaging to enhance the appeal of consumer electronic products and attract tech-savvy consumers.
3. Home Decor - Disruptive innovation opportunity: Experiment with unconventional packaging designs and bold branding approaches to disrupt the traditional home decor industry and create a unique selling proposition.
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