The Happy 8's Identity is Vibrantly Bold and Original
Farida Helmy — March 10, 2014 — World
References: behance.net & designworklife
Looking completely different than any other hotel branding you're ever likely to see, The Happy 8 sets itself apart from the competition with its vibrant, neon and very artsy branding.
The Malaysian luxurious chain-hotel brand is inspired by the Nanyang culture and art, which it exudes in an almost Andy Warhol-like way. The hotel branding for The Happy 8 plays with colors to represent the local system, kitschy and majestic national symbols and a general cultural design to represent Malaysia's multiculturalism.
Reinterpreting national culture in an original and psychedelic way, the hotel embodies culture and art for a nation that gives the brand an advantage over other local hotels. The branding design also excels in that it has a very strong coherent brand experience in everything related to the hotel.
The Malaysian luxurious chain-hotel brand is inspired by the Nanyang culture and art, which it exudes in an almost Andy Warhol-like way. The hotel branding for The Happy 8 plays with colors to represent the local system, kitschy and majestic national symbols and a general cultural design to represent Malaysia's multiculturalism.
Reinterpreting national culture in an original and psychedelic way, the hotel embodies culture and art for a nation that gives the brand an advantage over other local hotels. The branding design also excels in that it has a very strong coherent brand experience in everything related to the hotel.
Trend Themes
1. Vibrant Hotel Branding - Disruptive innovation opportunity: Explore unconventional and bold branding strategies to stand out in the saturated hotel industry.
2. Cultural Experiences - Disruptive innovation opportunity: Create immersive cultural experiences within hotel spaces to cater to the growing demand for authentic and unique travel.
3. Multicultural Representation - Disruptive innovation opportunity: Embrace diversity and integrate multicultural elements into branding and design to appeal to a wider audience.
Industry Implications
1. Luxury Hospitality - Disruptive innovation opportunity: Introduce bold, artsy branding strategies in luxury hotels to enhance differentiation and attract discerning travelers.
2. Art and Design - Disruptive innovation opportunity: Collaborate with artists and designers to create visually stunning and unique branding experiences that transcend traditional boundaries.
3. Tourism and Travel - Disruptive innovation opportunity: Incorporate cultural elements into travel experiences to provide a deeper understanding of local culture and attract experiential travelers.
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