Blue Lines Replaces Faces With Backs of Perfectly Styled Hair
Christina Butty — May 20, 2009 — Marketing
References: advertolog
If you have ever had a perfect hair day and wanted it to be immortalized forever, Blue Lines has read your mind. They have taken portraiture to a whole new level with their quirky ads featuring women with hair as faces. Certainly unexpected but innovative, this trio of ads comes in the three basic hair colors, black, blonde and brown, with classy styles that every woman can relate to.
Implications - The silly-looking advertisements are definitely smart because many people will stare at a model's face instead of her hair. In this advertisement you definitely notice the hair first because it looks so bizarre. The simple ads get straight to the point without any fuss, glitz or glamor.
Implications - The silly-looking advertisements are definitely smart because many people will stare at a model's face instead of her hair. In this advertisement you definitely notice the hair first because it looks so bizarre. The simple ads get straight to the point without any fuss, glitz or glamor.
Trend Themes
1. Innovative Hair Advertising - Using non-traditional approaches, such as featuring hair as faces, can capture attention and make a lasting impression on consumers.
2. Quirky Portraiture - Portraits that incorporate unexpected elements, like showcasing hair instead of faces, can create a sense of intrigue and captivate viewers.
3. Personalized Hair Experiences - Connecting with consumers by highlighting the importance of hair through personalized advertisements and relatable styles.
Industry Implications
1. Beauty and Personal Care - Brands can explore unconventional advertising techniques to stand out in a crowded market and appeal to a younger, more visually-oriented demographic.
2. Fashion and Design - Fashion brands can experiment with unconventional portraiture to create unique and engaging campaigns that resonate with their target audience.
3. Advertising and Marketing - Marketers can utilize quirky and unexpected approaches in their campaigns to grab attention and leave a lasting impression on consumers.
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