Hostelworld's New Ad Campaign Stars the Legendary Mariah Carey
Laura McQuarrie — April 11, 2018 — World
References: hostelworld & youtube
Hostels have a reputation for being the go-to choice for backpackers seeking budget-friendly accommodations at the cost of settling for small rooms and a lack of security—but with its newest #MeetTheWorld hostel campaign, Hostelworld is out to challenge these beliefs held by many travelers.
The new campaign brands Hostelworld as diva-approved, as it stars Mariah Carey herself as the unlikely face of Hostelworld. The video ad tells a story of how the legendary diva was accidentally booked into a hostel and remains thoroughly unimpressed until she sees some of the luxurious comforts that can be offered to her during her stay.
Hostelworld's campaign also goes on to highlight a number of "diva-proof hotels" around the world, including some with high-end amenities like private suites and rooftop pools.
The new campaign brands Hostelworld as diva-approved, as it stars Mariah Carey herself as the unlikely face of Hostelworld. The video ad tells a story of how the legendary diva was accidentally booked into a hostel and remains thoroughly unimpressed until she sees some of the luxurious comforts that can be offered to her during her stay.
Hostelworld's campaign also goes on to highlight a number of "diva-proof hotels" around the world, including some with high-end amenities like private suites and rooftop pools.
Trend Themes
1. Luxury Hostel Experience - Opportunity to disrupt the traditional hostel experience by offering upscale amenities and services.
2. Celebrity Endorsements - Potential for leveraging celebrity partnerships to enhance brand image and attract new customers.
3. Rebranding Budget Travel - Opportunity to change the perception of budget travel by showcasing the quality and comfort of budget-friendly accommodations.
Industry Implications
1. Hospitality - Innovative solutions for the hospitality industry to create unique and luxurious hostel experiences.
2. Marketing and Advertising - Utilizing celebrity endorsements in advertising campaigns to increase brand visibility and attract targeted audiences.
3. Travel and Tourism - Revolutionize the budget travel sector by promoting high-quality, affordable accommodation options to travelers.
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