The Horizon Organic Growing Years Line Has Been Updated
Michael Hemsworth — March 27, 2021 — Marketing
References: horizon & drugstorenews
The Horizon Organic Growing Years line has been updated by the brand to offer parents a range of new options to pick up that are perfect for developing youngsters. The product range now includes cultured dairy smoothies, low-fat yogurt pouches, single-serve whole milk boxes and reduced fat half gallons. These products are focused on children who might be picky eaters to help them get the nutrients they need each day to support healthy development.
Senior Vice President of Premium Dairy at Danone North America Regan Ebert spoke on the additions to the Horizon Organic Growing Years line saying, "Our goal is to make it easy for parents to give their children nutrients they need, all while giving kids the delicious taste they crave. We know little ones can be picky, so we’ve partnered closely with pediatricians to develop new Horizon Organic Growing Years products that offer parents more variety, all while providing key nutrients for growing children.”
Senior Vice President of Premium Dairy at Danone North America Regan Ebert spoke on the additions to the Horizon Organic Growing Years line saying, "Our goal is to make it easy for parents to give their children nutrients they need, all while giving kids the delicious taste they crave. We know little ones can be picky, so we’ve partnered closely with pediatricians to develop new Horizon Organic Growing Years products that offer parents more variety, all while providing key nutrients for growing children.”
Trend Themes
1. Child-focused Dairy Products - Brands can create a new range of dairy products that cater to the specific nutritional needs of children, providing more variety, nutrition and taste to the younger audience
2. Cultured Dairy Smoothies - The trend for pre-packaged smoothies could be expanded to include additional probiotic-enhanced yogurt flavors as a way to provide necessary nutrients while improving gut health
3. Reduced Fat Half Gallons - Offering reduced-fat options for larger milk jugs could be an innovative approach that appeals to a more health-conscious audience
Industry Implications
1. Dairy - Dairy companies could focus on the development of more nutritious dairy products that cater to the growing demand for healthy and child-friendly options
2. Packaged Foods - Food brands could explore the creation of additional kid-friendly products that are not only tasty but provide the necessary nutrients required during the growing years
3. Pediatric Care - Healthcare providers can collaborate with brands to develop products that address specific nutritional needs of kids, and offer guidance that aligns with good pediatric care
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