The Sixpoint Puff Conveys the Hoppy Beer Through the Use of Clouds
Michael Hemsworth — May 25, 2016 — Lifestyle
A cloudy, hoppy beer like Sixpoint Puff deserves a branding effort that translates this unfiltered nature to the consumer, which has been achieved with this cloud-focused packaging. A hazy aesthetic is made apparent on the cans and box of the Sixpoint Puff beer to help correlate the product to the look of a cloudy day. This enhances the sense of whimsy associated with the hoppy beer and makes it a more playful option on the store shelf.
Regarding the beer itself, Sixpoint Puff is unfiltered, features an ABV of 9.8% and features an extra dose of dry hops. This blend was devised just for the Puff variety and helps the brand remain separate from other beers on the market.
Regarding the beer itself, Sixpoint Puff is unfiltered, features an ABV of 9.8% and features an extra dose of dry hops. This blend was devised just for the Puff variety and helps the brand remain separate from other beers on the market.
Trend Themes
1. Cloudy Branding - Companies can take inspiration from Sixpoint Puff's use of cloudy branding to create unique and playful packaging for their own unfiltered or hazy products.
2. Hyper-targeted Beer Blends - Breweries can follow Sixpoint Puff's lead by creating hyper-targeted beer blends with unique ingredients to stand out in a crowded market.
3. Whimsical Aesthetics - Brands can incorporate more whimsical aesthetics into their packaging to add a playful element that entices consumers and sets their products apart from competitors.
Industry Implications
1. Craft Beer - Craft breweries can incorporate Sixpoint Puff's use of unique blends and branding to differentiate their products in a crowded market and appeal to consumers seeking unique beer experiences.
2. Packaging Design - Packaging designers can take inspiration from Sixpoint Puff's playful and inventive use of branding to create eye-catching and memorable designs that help products stand out on store shelves.
3. Alcohol Marketing - Alcohol marketers can explore more whimsical, playful approaches to branding like Sixpoint Puff's packaging to create engaging campaigns that resonate with consumers and drive sales.
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