Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

Hop-Heavy Double IPAs

Clean the Sky - Positive Eco Trends & Breakthroughs

This Collaborative IPA Uses An Experimental Hop For An Added Twist

— April 5, 2023 — Lifestyle
A pair of truly beloved San Diego-based breweries have teamed up to create 'The Marine,' a West Coast Double IPA that combines the respective expertise of Coronado Brewing and Societe Brewing.

This particular West Coast Double IPA makes use of a trident of hops, namely of the Simcoe, Citra and El dorado varieties. This unabashedly bold combination of hops makes for a flavor profile that is at once complex and satisfying, with drinkers able to identify arboreal notes as well as hints of citrus and fruit. Meanwhile, this beer also makes the use of an experimental hop called HBC 638 very late in the process, with the end result being an additional dose of juicy hop flavor.

Coming in at eight percent ABV, this brew is well and truly targeted towards lovers of strong IPAs, and speaks to the utility of breweries coming together to combine their philosophies and techniques to create something truly special.

Image Credit: Coronado Brewing / Societe Brewing
Trend Themes
1. Collaborative Brewing - Breweries can team up to experiment with new ingredients and techniques, creating unique and sought-after beer offerings.
2. Use of Experimental Hops - Breweries can differentiate themselves by incorporating new and unique hop varieties to create distinct flavor profiles that appeal to discerning beer drinkers.
3. Strong Ipas - Developing bold and high-ABV IPAs can attract a dedicated fan base and create a niche in the crowded beer market.
Industry Implications
1. Craft Brewing - Craft brewers can experiment with collaborative brewing and unique ingredients to produce exclusive flavors and increase brand recognition.
2. Hop Farming - Hop farmers can advertise experimental hops to brewers looking to create unique flavor profiles and expand their offerings.
3. Alcohol Distribution - Companies that distribute alcohol can market and supply unique and niche offerings to retailers and bars looking to stand out from competitors.
2.7
Score
Popularity
Activity
Freshness