Arsenal FC Joins adidas on the New Honor Oak Collection
Arsenal FC works in collaboration with adidas on the new Honor Oak collection to highlight the Caribbean influence. The shoe is named after the area that both Ian Wright and David Rocastle grew up in.
Ian Wright speaks about the new shoe, “Rocky [David Rocastle] and I grew up together, playing football on our estate, before eventually playing together at Arsenal. We were best friends and 21 years since he left us, I still miss and think about him every day. Rocky is the reason our whole estate supported Arsenal and he taught me what it meant to be an Arsenal player. The adidas Honor Oak represents the start of the football journey we both went on, coming from the Honor Oak Estate in Brockley and playing out our dream of one day playing together as professionals. I’m so happy we got to make these shoes as another small way to keep Rocky’s legacy alive.”
Image Credit: Arsenal FC
Ian Wright speaks about the new shoe, “Rocky [David Rocastle] and I grew up together, playing football on our estate, before eventually playing together at Arsenal. We were best friends and 21 years since he left us, I still miss and think about him every day. Rocky is the reason our whole estate supported Arsenal and he taught me what it meant to be an Arsenal player. The adidas Honor Oak represents the start of the football journey we both went on, coming from the Honor Oak Estate in Brockley and playing out our dream of one day playing together as professionals. I’m so happy we got to make these shoes as another small way to keep Rocky’s legacy alive.”
Image Credit: Arsenal FC
Trend Themes
1. Caribbean-inspired Sporty Collections - Designing sportswear collections that pay tribute to specific cultures and their influence on the sport can be a disruptive innovation opportunity.
2. Collaborations Between Brands - Collaborations between sports teams and brands can lead to innovative products that connect with consumers on a deeper level.
3. Honoring Legacy Through Products - Creating products that honor the legacy of individuals and their contributions to a sport or community can be a unique selling point for brands.
Industry Implications
1. Sportswear - The sportswear industry can benefit from incorporating culture and legacy into their products, creating more meaningful connections with consumers.
2. Sports Teams - Sports teams can use collaborations with brands to create new revenue streams and also connect with fans in a new way through unique products.
3. Fashion - Fashion companies can use cultural and historical references in their collections to create meaningful and unique products that appeal to consumers looking for more than just the latest trend.
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