Clarks and Raheem Sterling Team Up to Deliver New 'Wallabee' Model
Niko Pajkovic — August 18, 2022 — Fashion
References: clarksusa & retailgazette
Footwear label Clarks has partnered with Chelsea soccer player Raheen Sterling to launch an all-new shoe collection that will be stocked and sold at JD Sports.
The new collection consists of a limited-edition version of the Clarks Wallabee, which has been co-designed by Sterling. The new shoe intends t evoke the soccer star's Jamaican heritage while referencing his place of birth, Kingston, Jamaica.
“In school I wanted to keep up with the kids wearing fresh kicks, so I was selling frozen slush after class to make money to buy my first pair of Wallabees. Fast forward and now to be the first Jamaican with my own Clarks collection is an honor. When I heard I could build this line, I was buzzing, it’s a brand I’ve loved from a young age so to have this opportunity is really special," said Sterling in a recent press release.
Image Credit: Clarks
The new collection consists of a limited-edition version of the Clarks Wallabee, which has been co-designed by Sterling. The new shoe intends t evoke the soccer star's Jamaican heritage while referencing his place of birth, Kingston, Jamaica.
“In school I wanted to keep up with the kids wearing fresh kicks, so I was selling frozen slush after class to make money to buy my first pair of Wallabees. Fast forward and now to be the first Jamaican with my own Clarks collection is an honor. When I heard I could build this line, I was buzzing, it’s a brand I’ve loved from a young age so to have this opportunity is really special," said Sterling in a recent press release.
Image Credit: Clarks
Trend Themes
1. Celebrity Fashion Collaborations - The collaboration between Clarks and Raheem Sterling showcases the potential for celebrity-designed fashion to appeal to wider audiences.
2. Limited Edition Collections - The limited-edition version of the Clarks Wallabee in this collaboration highlights the growing trend of exclusive and unique collections in the fashion industry.
3. Heritage-inspired Designs - The Wallabee design in this collaboration reflects Sterling's Jamaican heritage and shows how traditional or cultural designs can be infused into modern fashion.
Industry Implications
1. Fashion Retail - Fashion retailers can take advantage of the trend of celebrity-designed collaborations to create unique and marketable collections that appeal to wider audiences.
2. Footwear Manufacturing - Footwear manufacturers can explore the potential of limited-edition designs, like the co-designed Clarks Wallabee in this collaboration, to create buzz and demand around their products.
3. Sporting Goods Retail - Sporting goods retailers can tap into consumers' desire for heritage and culture-inspired designs, like Raheem Sterling's Jamaican-inspired Clarks Wallabee, to create sportswear that goes beyond function and becomes a fashion statement.
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