The School of Life's Honey Packaging Box Sources Inspiration from Greece
Laura McQuarrie — November 11, 2014 — Lifestyle
References: theschooloflife & thedieline
This honey packaging box from The School of Life is part of the brand's first ever range of food—'Food for Thought.' Dubbed Philosophical Honey, the set pays tribute to a food that is said to be the nectar of the Greek gods.
The three different kinds of honey are sourced from the same places as the birthplaces as Greek thinkers and have been named after philosophers like Zeno of Cyprus, which hails from Mount Olympus, Epicurus of Samos off the coast of Turkey and Plato of Athens.
On the outside, the box is vividly patterned, with a more simple scheme on the actual jars of honey, including logos that represent the sun and moon, as well as Greek pottery and temples. If you know someone who loves honey, philosophy or Greece, this 'Food for Thought' makes a great gift.
The three different kinds of honey are sourced from the same places as the birthplaces as Greek thinkers and have been named after philosophers like Zeno of Cyprus, which hails from Mount Olympus, Epicurus of Samos off the coast of Turkey and Plato of Athens.
On the outside, the box is vividly patterned, with a more simple scheme on the actual jars of honey, including logos that represent the sun and moon, as well as Greek pottery and temples. If you know someone who loves honey, philosophy or Greece, this 'Food for Thought' makes a great gift.
Trend Themes
1. Philosophical Food Packaging - There is an opportunity to create more food packaging that is inspired by art, philosophy, and culture.
2. Localized Sourcing of Food Products - More food products can be named and promoted after the location where they were sourced.
3. Gift-ready Food Products - More food products can be marketed and packaged as ideal gifts, such as those that highlight a specific element of culture or history.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can invest in unique packaging and marketing strategies that align with a cultural or artistic theme.
2. Gift and Novelty Industry - The gift and novelty industry can incorporate more food items into their product offerings, especially those with unique cultural or historical ties.
3. Tourism Industry - The tourism industry can offer more food products that are named after or sourced from destinations that guests can easily visit.
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