Apipharm Presents Its Honey as the 'Tears of the Gods'
Laura McQuarrie — October 27, 2014 — Lifestyle
References: apipharm.gr & packagingoftheworld
Apipharm's Tears of the Gods is a premium honey line that highlights different regions of Greece. Each of the words from Tears of the Gods is split up on the boxes, so that they are meant to be grouped together and presented in a line.
The unusual honey varieties like Wild Thyme, Pine Tree, Chestnut Tree and Wildflower Honey hail from Crete, Halkidki, Mount Pelion and Western Macedonia and pay tribute to folklore that likens honey to being as sweet as the tears from deities. Playing off of this, rather than using hexagonal elements the packaging makes use of colorful teardrop motifs in order to help differentiate one type of premium honey packaging from another. On the side of the honey boxes, there's even a tear-shaped cutout that provides a peek at the heavenly liquid inside.
The unusual honey varieties like Wild Thyme, Pine Tree, Chestnut Tree and Wildflower Honey hail from Crete, Halkidki, Mount Pelion and Western Macedonia and pay tribute to folklore that likens honey to being as sweet as the tears from deities. Playing off of this, rather than using hexagonal elements the packaging makes use of colorful teardrop motifs in order to help differentiate one type of premium honey packaging from another. On the side of the honey boxes, there's even a tear-shaped cutout that provides a peek at the heavenly liquid inside.
Trend Themes
1. Premium Honey Packaging - Disruptive innovation opportunity: Explore unique packaging designs to differentiate premium honey products.
2. Regional Honey Varieties - Disruptive innovation opportunity: Highlight and celebrate honey varieties from specific regions to appeal to niche consumer preferences.
3. Folklore-inspired Packaging - Disruptive innovation opportunity: Incorporate storytelling elements and cultural references in honey packaging to create a captivating and memorable brand identity.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Develop innovative packaging solutions that enhance product differentiation and appeal to consumers' visual preferences in the food industry.
2. Gourmet Food Products - Disruptive innovation opportunity: Cater to the growing demand for unique and premium food offerings by creating specialized gourmet honey products.
3. Consumer Goods - Disruptive innovation opportunity: Harness the power of storytelling and cultural references in packaging design to create strong brand associations and drive consumer interest in various consumer goods.
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